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Andrea Gallego Henao

@andreagallegohenao

Content strategist and community manager behind a digital community grown organically to 530,000+ followers.

I created organic content strategies for Digital Projects & Portfolio, growing a digital community to over 530,000 followers with high engagement.

For the UMBRA Project, I co-founded its visual and narrative identity and helped position it within its niche, reaching over 9,000 organic followers.

As Social Communicator at the Mayor's Office of Armenia, I coordinated coverage of municipal activities and wrote press releases, feature stories, and social media content for vulnerable communities.

My work also includes campaign communications and cultural, environmental, and social content at Corporación Imagina Quindío. I wrote and edited scripts and short-form videos, and directed and scripted the comedy short film Fácil de Engañar.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist & Community Manager

Current

Digital Projects & Portfolio

Jan 2022 - Present (4 years 9 months)

Designed organic content strategies, scaling a digital community to over 530,000 followers. Co-founded the visual and narrative identity of UMBRA, achieving over 9,000 organic followers, and produced short-form videos for Reels and TikTok.

Content Strategy Community Management Brand Development Script Writing Video Editing Reels TikTok Canva Gamma

Sales Assistant

Tienda del Café (Parque Nacional del Café)

Jun 2024 - Apr 2026 (1 year 10 months)

Managed user experience by providing personalized advice and ensuring high customer satisfaction. Handled cash management, transaction control, and optimized direct sales processes in high-demand environments.

Customer Service Cash Management Sales Transaction Control Framework

Social Communicator

Political Campaign

Jul 2023 - Oct 2023 (3 months)

Designed and structured the campaign's external communication strategy, drafting press releases and candidate speeches. Conducted media monitoring and public opinion analysis to adjust key messaging.

Communication Strategy Press Releases Speechwriting Media Monitoring Public Opinion Analysis

Social Communicator

Mayor's Office of Armenia

Feb 2023 - Jun 2023 (4 months)

Coordinated journalistic coverage of municipal department activities, ensuring clear information flow for vulnerable communities. Wrote press releases, feature stories, and institutional content for media and social channels.

Journalism Press Releases Feature Writing Institutional Content Social Media

Social Communication Intern

Corporación Imagina Quindío

Aug 2022 - Aug 2022 (0 months)

Wrote, edited, and designed educational and transmedia content for cultural, environmental, and social development sectors. Strengthened internal communication through the corporate newsletter and supported promotion of corporate events.

Content Writing Editing Design Transmedia Corporate Newsletter Management Event Promotion Digital Channels Public Relations