Laura Pérez

I’m a strategic communicator and content professional who plans, designs, and executes communication and marketing strategies that translate organizational goals into actionable plans. I’m at my best collaborating across teams in fast-paced environments while keeping content operations organized and measurable.

As a Content Specialist at Datalab, I develop and implement digital communication strategies for financial and corporate clients including BVC, A2censo, and Bursen. I manage end-to-end content operations across social and distribution channels—from strategic planning to performance analysis—then use KPIs and campaign metrics to identify performance gaps and optimize iteratively.

Earlier, during my Merck Medical Writing internship, I supported organizational change management through internal communication strategies across cross-functional teams. I also helped drive adoption of AI-powered digital tools by creating training materials and communications, and I produced regulated-environment digital assets including copy, design, and multimedia content.

Freelance as a Community Manager at Growfik, I designed and executed social media strategies for brands including Pistacchio and Smart Academia de Idiomas. I planned, published, and managed digital content across platforms with ongoing analysis of KPIs, metrics, and trends to improve performance—while staying curious about AI assistants and modern content workflows.