Laura Rotavista

I’m a Digital Marketing & Social Media Manager with 6+ years of experience building content and community strategies for agencies and global brands. I manage multi-platform communities across LinkedIn, Instagram, TikTok, Facebook, and X—keeping brand voice consistent while improving engagement.

I turn reporting into action: I built monthly engagement and performance reports to support content and campaign decisions and supported day-to-day marketing coordination and stakeholder communication to keep projects on track.

In community and page operations, I’ve managed and moderated monetized Facebook pages, wrote high-performing video copy aligned to brand tone and guidelines, and monitored monetization/compliance signals to escalate risks early. I’ve driven growth through consistent publishing, comment management, and rapid response to audience trends.

I also lead with strategy and content quality—researching trends and translating insights into posts, carousels, and thought-leadership. Using tools like Zoho Social, Metricool, and Meta Business Suite, I optimize content calendars, KPI tracking, and LinkedIn presence, while building lead-generation workflows through blog and newsletter operations.