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Juan Felipe Murcia

@felipeee

Communications & digital marketing strategist. Driving AI-first workflows, omnichannel automation, and high-impact employee engagement.

Colombia

Message

What I'm looking for

I’m looking for a role where I can lead AI-first communications and digital marketing strategy, connect culture with measurable business outcomes, and use KPIs and AI tools to optimize storytelling across the funnel.

I’m an advertising professional and communications strategist blending omnichannel delivery, storytelling, and an AI-first mindset to drive measurable engagement and operational speed.

What I bring to the table:

Corporate Communications (TP): Orchestrate regional internal comms across Middle Americas. Manage end-to-end automation, segmentation, and mass distribution for Email and SMS marketing via Infobip, aligning bilingual messaging with global corporate policy and audience performance metrics.

Culture & Growth (Rappi): Scaled initiative participation by 25% and lifted the Employee Satisfaction Index (EES) by 15%. Drove generative AI adoption across teams for content workflows and data analysis, cutting execution turnaround in a high-growth environment.

Digital Acquisition & Media (Fedegan): Led social media strategy, Meta Ads, and content production—growing the digital community by 5k+ and delivering a 400% ROI in donation acquisition through metric-driven funnel iteration.

Core Stack: Omnichannel Strategy (Infobip, Meta Ads, Google Ads), Generative AI Adoption, Data & Web Diagnostics (GA4, GSC, Trends), Adobe Creative Cloud.

Experience

Work history, roles, and key accomplishments

Comms & Culture Growth

Rappi

Jan 2024 - Jul 2025 (1 year 6 months)

Collaborated with the team to drive an 'AI-First' internal communications strategy. Executed cross-functional campaigns that scaled employee participation by 25% and increased the Employee Satisfaction Index by 15%. Integrated AI tools for content generation and monitored KPIs to ensure cultural cohesion in a high-growth environment.

Internal Communications AI AI Tools AI Training Content Strategy Culture Change Data Analysis KPI Tracking Cross Functional Collaboration

Marketing & Comms Analyst

Fundagan

Feb 2023 - Dec 2024 (1 year 10 months)

Led the Social Media Marketing strategy, creating content for digital platforms, Meta Ads, and print. Scaled the community by 5,000+ followers and achieved a 400% ROI in donations by analyzing funnel metrics. Managed content grids, copywriting, and trend hunting to maximize brand engagement and consistency.