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Tomás GaitánTG
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Tomás Gaitán

@tomsgaitn

Results-driven Social Media & Content Marketing Specialist blending journalism, video production, and AI-powered campaigns.

Colombia
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What I'm looking for

I’m seeking a role where I can plan and produce social-first content, collaborate with creative teams, and use AI tools to improve campaign efficiency—ideally with growth toward owning digital strategy and video output.

I’m a results-driven Social Communications and Journalism graduate with hands-on experience in content marketing, corporate/internal communications, social media management, and audiovisual production. Trained in data analysis, digital campaign automation, and AI-applied marketing strategies, including a 96-hour diploma covering NLP, machine learning, and marketing automation.

In my recent internship at Sodimac Homecenter’s Endomarketing division, I produced campaign-ready audiovisual content, planned internal communication initiatives, and conducted channel audits to drive improvement plans. I also integrated AI tools like Eleven Labs, Suno, and Microsoft Copilot into my production workflows to boost efficiency, while covering large-scale corporate events journalistically. I now bring that same storytelling-driven, analytics-aware approach to NGO social media work—turning interviews into compelling narratives that support gender equality advocacy.

Experience

Work history, roles, and key accomplishments

SH

Marketing & Internal Comms Intern

Sodimac Homecenter

Jun 2024 - Jan 2025 (7 months)

Produced audiovisual assets and edited video for commercial campaigns and the Workvivo platform. Implemented ElevenLabs, Suno, and Microsoft Copilot in content workflows to increase production efficiency, and planned internal campaigns (Blackdays, Homecenter Anniversary) supported by a channel audit and improvement plan.

Education

Degrees, certifications, and relevant coursework

Universidad de La Sabana logoUS

Universidad de La Sabana

Bachelor's Degree, Social Communications and Journalism

2020 - 2025

Bachelor's degree in Social Communications and Journalism with a specialization in Sports Journalism and Corporate Communications.

Universidad de La Sabana logoUS

Universidad de La Sabana

Diploma, AI Strategies for Digital Marketing

2024 - 2024

Grade: N/A

Activities and societies: Diploma

96-hour diploma focused on AI strategies for digital marketing, covering NLP, machine learning, marketing automation, and optimization.

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