Tomás Gaitán
@tomsgaitn
Results-driven Social Media & Content Marketing Specialist blending journalism, video production, and AI-powered campaigns.
What I'm looking for
I’m a results-driven Social Communications and Journalism graduate with hands-on experience in content marketing, corporate/internal communications, social media management, and audiovisual production. Trained in data analysis, digital campaign automation, and AI-applied marketing strategies, including a 96-hour diploma covering NLP, machine learning, and marketing automation.
In my recent internship at Sodimac Homecenter’s Endomarketing division, I produced campaign-ready audiovisual content, planned internal communication initiatives, and conducted channel audits to drive improvement plans. I also integrated AI tools like Eleven Labs, Suno, and Microsoft Copilot into my production workflows to boost efficiency, while covering large-scale corporate events journalistically. I now bring that same storytelling-driven, analytics-aware approach to NGO social media work—turning interviews into compelling narratives that support gender equality advocacy.
Experience
Work history, roles, and key accomplishments
Marketing & Internal Comms Intern
Sodimac Homecenter
Jun 2024 - Jan 2025 (7 months)
Produced audiovisual assets and edited video for commercial campaigns and the Workvivo platform. Implemented ElevenLabs, Suno, and Microsoft Copilot in content workflows to increase production efficiency, and planned internal campaigns (Blackdays, Homecenter Anniversary) supported by a channel audit and improvement plan.
Social Media & Content Intern
Conexión Social
Oct 2023 - Jul 2024 (9 months)
Managed all social media accounts for a gender equality advocacy NGO. Produced storytelling content through in-depth interviews with community members and social leaders to support advocacy campaigns.
Provided technical support and shipping guidance for eBay's customer campaign in English.
Handled high-volume inbound calls with troubleshooting and issue resolution.
Education
Degrees, certifications, and relevant coursework
Universidad de La Sabana
Bachelor's Degree, Social Communications and Journalism
2020 - 2025
Bachelor's degree in Social Communications and Journalism with a specialization in Sports Journalism and Corporate Communications.
Universidad de La Sabana
Diploma, AI Strategies for Digital Marketing
2024 - 2024
Grade: N/A
Activities and societies: Diploma
96-hour diploma focused on AI strategies for digital marketing, covering NLP, machine learning, marketing automation, and optimization.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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