La Belen User

Direct end-to-end social media strategy and daily publishing across Instagram, TikTok, and Snapchat, creating real-time content for community events and partner activations. Use post-level analytics and community moderation to inform content decisions and maintain brand voice.

Directs end-to-end social media strategy and daily content publishing across Instagram, TikTok, and Snapchat, including real-time event and partner activation storytelling. Analyzes post and monthly performance metrics to provide data-driven insights and maintain brand-aligned community engagement.

Develops and executes organic social content strategy, managing creative briefs and production workflows to deliver timely, on-brand content across platforms. Creates campaign visual assets using Canva and the Adobe suite and produces performance reports that inform content strategy and customer communications.

Developed and executed an organic social content strategy, managing content briefing and production workflows to deliver on-brand campaigns across platforms. Created visual assets with Canva and Adobe tools and managed multi-channel customer communications, improving response times by 30% and enhancing customer satisfaction.

Spearheaded business launch and daily operations, improving overall productivity by 25% through strategic planning and process optimization. Developed integrated marketing and social media promotional strategies and managed vendor relationships and cross-functional operations.

Leads business launch and daily operations, improving productivity through strategic planning and process optimization. Develops integrated marketing and social media promotional strategies and manages vendor relationships and cross-functional operations.

Bachelor's degree in Business Administration with a specialization in International Marketing & Public Relations at Universidad Piloto de Colombia in Bogotá, completed in 2019.