Open to opportunities

Luciana Machado

@lucianamachado2

Message

Senior marketing and communications leader driving brand positioning, crisis management, and revenue growth.

Brazil

Message

What I'm looking for

I seek senior marketing/communications roles where I can lead integrated strategy, build high-performing teams, drive brand growth, and manage reputation in fast-paced, mission-driven organizations.

I am a seasoned marketing and communications executive with extensive experience leading strategy, public affairs, digital marketing, and crisis communications across Latin America, India and Australia. I have directed cross-functional teams at global companies, launched brands in new markets, and delivered measurable business impact through integrated marketing and storytelling.

My career highlights include leading communications for major M&A processes, positioning a global startup in Brazil with rapid market share growth, and driving regional public affairs and lead-generation strategies that strengthened sales funnels and brand credibility. I mentor high-performing teams, foster innovation, and have been recognized with industry honors across Latin America.

Experience

Work history, roles, and key accomplishments

Marketing and Communications Executive Manager

Cummins

Jun 2023 - Dec 2024 (1 year 6 months)

Directed internal, executive and external communications, public affairs, digital marketing and branding for LATAM, strengthening lead generation and partnerships to drive client acquisition and revenue growth.

Corporate Communications Public Affairs Digital Marketing Brand Strategy Lead Generation SEO SEM Team Leadership Stakeholder Management

Head of Communications

Kavak

Apr 2021 - Jun 2023 (2 years 2 months)

Launched and positioned the brand in Brazil, implemented communications department and KPIs, and led PR, sponsorships and crisis communications to achieve rapid market share growth and extensive media coverage.

PR Sponsorship Crisis Communications Social Media KPI Design

Latin America Communications Manager

Twitter

Mar 2020 - Apr 2021 (1 year 1 month)

Directed regional communications across Argentina, Brazil and Chile, led social and influencer strategies, and managed crisis communications on misinformation to protect brand reputation and support product launches.

Crisis Communications Social Media Strategy Influencer Relations Reputation Management Cross Country Coordination Product Launch

Latin America Communications Manager

Fiserv

Jan 2017 - Dec 2019 (2 years 11 months)

Led communications, marketing and public affairs across multiple LATAM countries, managing M&A communications for the Fiserv–First Data integration and improving organizational engagement and media coverage.

Public Affairs Internal Communications PR Media Relations

Internal & External Communications Manager

Pitney Bowes

Jan 2015 - Dec 2016 (1 year 11 months)

Managed internal and external communications programs, supporting employee engagement and external PR activities to strengthen brand presence.

Internal Communications External Communications Employee Engagement PR Messaging Content Development

Digital Marketing Coordinator

Carrefour

Jan 2014 - Dec 2015 (1 year 11 months)

Coordinated digital marketing initiatives, including campaigns and digital channels, to drive customer engagement and support retail marketing objectives.

Digital Marketing Campaign Management Social Media Email Marketing Analytics Content Strategy SEO SEM

FIFA World Cup Marketing Coordinator

Continental

Jan 2013 - Dec 2014 (1 year 11 months)

Coordinated marketing activities for the FIFA World Cup program, managing activations and partnerships to enhance brand visibility during a major global event.

Event Marketing Campaign Coordination Partnerships Event Logistics Brand Activation

Communications Officer

The University of Sydney

Jan 2011 - Dec 2013 (2 years 11 months)

Managed communications for the Engineering Faculty, delivering internal and external content and campaigns to support faculty goals and stakeholder engagement.

Content Development Stakeholder Engagement Media Relations Campaign Management Internal Communications

Communications Team Lead

IBM

Jan 2003 - Dec 2011 (8 years 11 months)

Led a communications team delivering internal and external messaging, campaigns and stakeholder engagement across corporate initiatives to enhance brand and employee alignment.

Team Leadership Corporate Communications Internal Communications Campaign Strategy Media Relations