Ludmila New Job
@ludmilaribeiro
Marketing Executive with 15+ years of experience
What I'm looking for
As a seasoned marketing executive with over 15 years of experience, I've had the privilege of leading multidisciplinary teams in global projects, driving marketing strategies, and developing innovative solutions. With a strong academic background in Journalism and three MBAs in Digital Marketing Planning, Interactive Media, and Marketing & Branding, I've honed my skills in marketing planning, team leadership, and digital marketing.
Throughout my career, I've worked with renowned companies such as Lumis Technology, VML&YR - WPP Group, Havas, Weight Watchers Brazil, and HarperCollins Publishers, where I've successfully led marketing initiatives, managed budgets, and optimized campaigns for maximum ROI. My expertise spans marketing planning, social media management, branding, performance media, data analysis, inbound marketing, SEO, events, and UI/UX.
I'm fluent in English and Portuguese, proficient in Spanish, and a certified member of the Workforce Leadership Council. I'm passionate about staying up-to-date with the latest marketing trends and technologies, and I'm always looking for opportunities to leverage my skills and experience to drive business growth.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Lumis Technology
Aug 2021 - Aug 2023 (1 year 11 months)
Led marketing plans for a Saas product launch and updates, implemented Hubspot for full-funnel integration, and analyzed marketing initiatives for data-driven insights.
Social Media Manager
VML&YR - WPP Group
Mar 2021 - Jul 2021 (4 months)
Managed social media channels for KitchenAid products, analyzed performance metrics, and provided regular reporting and insights.
Project Manager
VML&YR - WPP Group
Oct 2020 - Mar 2021 (5 months)
Managed seventeen websites for Kimberly-Clark, optimized digital experiences, and led DevOps, UX/UI designers, and SEO teams.
Media Supervisor
HAVAS
Dec 2018 - Aug 2019 (8 months)
Monitored daily budget pacing, managed overall budget allocation, and developed campaign strategies for Fly Emirates.
Social Media Coordinator
Weight Watchers Brazil
Mar 2018 - Dec 2018 (9 months)
Analyzed marketing trends, developed marketing strategies, and led social media and performance marketing teams.
Senior Marketing Analyst
HarperCollins Publishers
Oct 2014 - Jan 2017 (2 years 3 months)
Introduced the American Publisher Brand to the Brazilian Market, planned social media, website, and digital press campaigns.
Education
Degrees, certifications, and relevant coursework
Ludmila hasn't added their education
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Location
Authorized to work in
Portfolio
ludmilaribeiro.comSocial media
Job categories
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