Patricia Brito
@patriciabrito
I’m a communication and marketing executive driving brand consistency and integrated 360° campaigns for global impact.
BrazilWhat I'm looking for
I’m a Communication and Marketing executive with over 20 years in multinational companies, partnering with senior leadership to connect strategy, positioning, and business objectives that strengthen reputation, engagement, and results. I specialize in brand strategy and governance, building brand narratives, and delivering integrated 360° campaigns, content development, events, and stakeholder management in complex multicultural environments.
Across Siemens and Siemens Energy, I’ve led high-visibility projects and forums (including Innovation Forum and Hannover Messe), managed national budgets and global SLAs exceeding R$ 5 million, and owned executive reporting through performance metrics. I also implemented the new Siemens Energy brand in LATAM, educated internal stakeholders on brand guidelines, collaborated in multidisciplinary agile squads to accelerate deliverables, and supported crisis management to mitigate reputational risk.
Experience
Work history, roles, and key accomplishments
Ensured brand consistency across digital, institutional, and business communications by aligning local narratives with global positioning. Developed and executed integrated communication strategies, delivered executive reporting on performance metrics, and led high-visibility events while managing national budgets and global SLAs exceeding R$ 5 million.
Developed annual communication plans aligned with global brand guidelines and commercial priorities, ensuring narrative and visual consistency across campaigns and activations. Acted as an internal business partner for 360° campaigns and demand generation, managing creative/production agencies and planning business and institutional events.
Led implementation of the Siemens Energy brand in Brazil, aligning narratives with global positioning across EMEA, the U.S., and Germany. Built and disseminated strategic brand narratives, educated internal stakeholders on brand guidelines, and supported crisis management to mitigate reputational risk.
Built integrated communication programs to strengthen brand and corporate reputation, including a three-year brand reputation recovery project that improved perception indicators. Managed internal communication governance, developed executive and institutional content, and led incentive and recognition campaigns with budgets exceeding R$ 10 million.
Marketing Analyst
Natura
Jan 2006 - Feb 2011 (5 years 1 month)
Developed marketing materials and actions aligned with brand and sub-brand guidelines, supporting institutional positioning. Coordinated incentive and recognition campaigns to drive engagement, produced content and support materials, and monitored KPIs and campaign performance.
Education
Degrees, certifications, and relevant coursework
Insper
Postgraduate Degree in Marketing Management, Marketing Management
Completed a Postgraduate Degree in Marketing Management at Insper.
Digital House
Specialization in Digital Marketing, Digital Marketing
Completed a specialization in Digital Marketing at Digital House.
Scrum Alliance
Scrum Master (Certification), Scrum Master
Earned Scrum Master certification from Scrum Alliance.
Centro Universitário Sant'Anna
Bachelor’s Degree in Public Relations, Public Relations
Completed a Bachelor's Degree in Public Relations at Centro Universitário Sant'Anna.
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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