Open to opportunities

Andreza Santos

@andrezasantos

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Results-driven Marketing Communications Professional with over 10 years of experience.

Brazil

Message

What I'm looking for

I am seeking a role that allows me to leverage my marketing expertise in a dynamic environment, focusing on innovative strategies and collaborative team efforts to drive brand success.

I am a results-driven Marketing Communications Professional with over 10 years of experience crafting and executing full-cycle strategies for global brands. My expertise lies in developing impactful multichannel campaigns that enhance brand visibility and drive lead generation in competitive markets. I excel at managing cross-functional teams and optimizing digital presence to deliver measurable results through strategic insights and innovative content approaches.

Throughout my career, I have successfully developed cohesive brand identities, implemented comprehensive communication strategies, and directed content marketing efforts that elevate website traffic and position companies as industry leaders. My strong leadership and interpersonal skills enable me to foster cross-cultural communication and collaborate effectively with diverse stakeholders, ensuring that business objectives are met and exceeded.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communication Manager

Current

Global Career Plan

Jan 2023 - Present (2 years 6 months)

As Marketing Communication Manager, I developed a cohesive brand identity and implemented a comprehensive brand strategy for a new product. My efforts resulted in increased market recognition and enhanced lead generation through optimized digital presence and content marketing.

Brand Strategy Content Marketing SEO Digital Marketing Lead Generation Cross Functional Team Leadership Social Media Management

Marketing and Communication Lead

Landing.Jobs

Jan 2022 - Jan 2023 (1 year)

In my role as Marketing and Communication Lead, I boosted lead acquisition by 40% through strategic content campaigns and enhanced global visibility for tech talent reports, significantly increasing participant engagement through online events.

SEO Market Research Community Engagement Online Events Data Analysis

Marketing and Communication Manager

VanHack

Jan 2021 - Jan 2022 (1 year)

As Marketing and Communication Manager, I led efforts across the candidate lifecycle, optimizing engagement through strategic leadership and multichannel campaigns, while managing record-breaking events and enhancing brand visibility.

Multichannel Campaign Management Event Management Data Analysis Team Leadership

Talent Sourcing Lead

VanHack Technologies Inc

Jan 2019 - Jun 2021 (2 years 5 months)

As Talent Sourcing Lead, I focused on sourcing top talent for tech positions, enhancing the recruitment process through strategic outreach and engagement initiatives.

Talent Sourcing Outreach Market Research Networking Communication Skills

B2C Marketing and Communication Lead

VanHack

Jan 2021 - Apr 2021 (3 months)

In this role, I elevated the company's digital presence through a multichannel content strategy and revamped the VanHack Podcast, significantly increasing audience engagement and brand recognition within the tech community.

Digital Marketing Content Strategy Podcast Production User Engagement Paid Advertising Brand Awareness Communication Funnels

B2C Marketing Specialist

VanHack Technologies Inc

Jun 2017 - Jul 2018 (1 year 1 month)

In this position, I specialized in B2C marketing, focusing on enhancing user engagement through targeted campaigns and content strategies that drove significant user acquisition.

B2C Marketing User Engagement Content Strategy Campaign Management Digital Advertising Analytics

Marketing Team Lead

Hivecloud

Feb 2017 - Jun 2018 (1 year 4 months)

As Marketing Team Lead, I directed marketing initiatives that improved brand visibility and engagement through effective communication strategies and team collaboration.

Team Leadership Communication Strategy Collaboration Project Management Stakeholder Engagement

Marketing Coordinator

Unu Soluções

Mar 2012 - May 2016 (4 years 2 months)

In my role as Marketing Coordinator, I managed marketing campaigns and coordinated communication efforts to enhance brand presence and audience engagement.

Marketing Campaigns Coordination Project Management Team Collaboration Digital Marketing

Head Editor/ Marketing Coordinator

Digaí

Apr 2013 - May 2016 (3 years 1 month)

As Head Editor and Marketing Coordinator, I oversaw content creation and marketing strategies that increased audience engagement and brand loyalty.

Content Creation Marketing Strategies Brand Loyalty Editing Project Management Team Leadership

Education

Degrees, certifications, and relevant coursework

Pontifícia Universidade Católica do Rio Grande do Sul

MBA, Business Intelligence and Digital Marketing

2022 -

Pursued an MBA focusing on Business Intelligence, Digital Marketing, and Data-Driven Strategies, equipping with advanced skills in marketing analytics and strategic decision-making.

Faculdade Estácio

Graduate Degree, Digital Media Marketing and Communication

2013 -

Completed a Graduate Degree in Digital Media Marketing and Communication, emphasizing the integration of digital strategies in marketing communications.