Looking for a job

Mariana Tordivelli

@marianatordivelli

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Marketing and communications leader building multichannel brand campaigns that grow engagement and brand equity.

Brazil

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What I'm looking for

I’m looking to lead integrated marketing and communications—owning full-funnel campaigns, branding, and internal programs—while partnering cross-functionally to drive growth, engagement, and inclusive impact.

I’m a marketing and communications professional with a strong track record in corporate communication, branding, and strategic positioning inside large organizations. I lead end-to-end campaigns across digital and offline channels, consistently focused on performance, engagement, and strengthening brand equity.

In my current Head of Marketing work at Avozon, I’m structuring marketing for growth, profitability, and brand equity through annual strategic planning and goal-oriented monthly execution. I oversee branding and communications governance, team management and development, and full-funnel structuring spanning media, content, CRM, and e-commerce.

Previously at Capgemini (2018–2025), I connected and engaged 5,000+ employees through strategic campaigns, content, and corporate events. I managed social media (LinkedIn, Instagram), agency relationships, and briefing processes; led digital inclusion with 500+ participants through the Start Program; supported Technology Academies with platforms including Google, AWS, and Salesforce; and contributed to employer branding initiatives such as GPTW certifications.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Capgemini

Jan 2018 - Jan 2025 (7 years)

Connected and engaged 5,000+ employees through strategic campaigns, content, and corporate events; led the Start Program digital inclusion initiative reaching 500+ participants. Managed social media and agency coordination for international campaigns, supporting diversity committees and employer branding initiatives.

Corporate Communications Campaign Management Social Media Employer Branding Digital Inclusion Programs Agency Management

Marketing Analyst

Malwee Group

Jan 2013 - Jan 2016 (3 years)

Developed integrated branding campaigns to strengthen brand positioning and audience engagement, including corporate and promotional events such as showroom launches. Created Abraço Magazine (100,000+ copies), led press relations, and managed internal communication initiatives to support company culture.

Event Coordination Internal Communications Fashion Marketing

Head of Marketing

Avozon

Jan 2026 - Present (4 months)

Structured end-to-end marketing across media, content, CRM, and e-commerce to drive growth, profitability, and brand equity. Led annual strategic planning and monthly execution, including team development and branding/communications governance.

Marketing Strategy Branding Media Planning CRM E commerce Development Team Leadership

Freelance Consultant

Freelance

Jan 2017 - Present (9 years 4 months)

Led branding and communication projects across fashion, education, and food, specializing in brand repositioning and rebranding. Developed 360° campaigns spanning digital content, events, and influencer relations, coordinating suppliers and multidisciplinary creative teams.

Visual Identity Content Marketing Event Production Influencer Partnerships Brand storytelling Creative Team Leadership