At SP LEITURAS, I lead the Marketing, Communication, and Institutional Relations department. I develop marketing and communication strategies, manage the department’s budget, and monitor customer relationship indicators and KPIs.
I’m responsible for customer experience and the customer journey, and I coordinate social and digital media. My work also includes sponsored projects, events, supplier and partner relationships, and strategic reporting.
Previously, at Liga Solidária, Francal Feiras, and RX GLOBAL – REED EXHIBITIONS BRASIL, I developed marketing and communication strategies, managed campaigns, and coordinated teams and agencies. My experience includes SEO, CRM, email marketing, and performance analysis.
