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Karen Brendel

@karenbrendel1

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Growth Manager at Eureka Labs connecting go-to-market strategy with business goals and leading marketing execution.

Argentina

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What I'm looking for

I’m looking to connect strategy with execution in an ambitious, fun environment, helping build something meaningful through marketing that supports business goals.

At Eureka Labs, I translate business objectives into go-to-market plans across digital and event channels, own the marketing budget, and lead the teams responsible for execution. I also drive strategic partnerships supporting expansion in the US market.

At Eureka Labs, I contributed to a full in-house rebrand, from redefining the value proposition and visual identity to directing a new website and collateral suite. In its first year after launch, the site increased web-sourced leads by 106%, with organic-search leads up 193%.

At Texdinamo, I led growth strategy for LATAM and US markets. I contributed to defining Xplit’s services and positioning, built its brand identity and communication, and supported its first go-to-market strategy through market entry.

As an independent consultant, I worked with companies across technology, entertainment, culture, retail and services, connecting strategic planning, creative direction and go-to-market development to business goals. I’m fascinated by B2C, and B2B keeps me up at night—in a good way.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager

Current

Eureka Labs

May 2025 - Present (1 year 5 months)

Translates business objectives into go-to-market plans across digital and event channels, owns marketing budget, and leads execution teams. Drives strategic partnerships for US market expansion and systematizes AI use within marketing.

Go To Market Strategy Marketing Budget Management Event Marketing Strategic Partnerships AI Automation Process Optimization

Growth Marketing Manager

Eureka Labs

Jul 2024 - May 2025 (10 months)

Worked cross-functionally to strengthen marketing-business connection and led a full in-house rebrand, including value proposition, visual identity, and new website. The new site increased web-sourced leads by 106% and organic search leads by 193% in its first year.

Brand Strategy Rebranding Web Development Inbound Marketing Lead Generation Cross Functional Collaboration

Growth Marketing Specialist

Eureka Labs

May 2024 - Jul 2024 (2 months)

Supported growth marketing initiatives and contributed to integrated go-to-market structure across the organization.

Growth Marketing Go To Market Strategy Marketing Operations

Growth Manager

Texdinamo

Jul 2023 - Apr 2024 (9 months)

Led growth strategy for LATAM and US markets, translating commercial objectives into marketing initiatives and coordinating the commercial team. Contributed to Xplit, a martech and RevOps spin-off, defining services, positioning, brand identity, and go-to-market strategy.

Growth Strategy Go To Market Strategy Brand Identity Marketing Strategy Commercial Coordination

Adjunct Professor of Marketing

Colegio Universitario IES

Dec 2022 - Dec 2023 (1 year)

Taught Social Research Techniques for the Marketing degree program, guiding students in strategic thinking, research skills, and analytical approaches to consumer behavior and market dynamics.

Teaching Marketing Education Research Methods consumer behavior Strategic Thinking

Marketing Strategist

Independent Consultant

Mar 2019 - Jun 2023 (4 years 3 months)

Provided strategic marketing, brand development, and growth initiatives for businesses in technology, entertainment, culture, retail, and services. Combined strategic planning, creative direction, and go-to-market development with founders and leadership teams.

Marketing Strategy Brand Positioning Go To Market Strategy Creative Direction Campaign Strategy Sales and Marketing Alignment

Head of Growth

Tiendoo

Oct 2021 - Dec 2022 (1 year 2 months)

First marketing hire, built the function from the ground up at an early-stage startup, including brand identity, positioning, go-to-market strategy, and international expansion across LATAM. Supported fundraising by developing the company's narrative and investor communication.

Growth Strategy Brand Identity Go To Market Strategy International Expansion Fundraising Support Investor Communications

Community Marketing Manager

Vértigo Park

Oct 2020 - Feb 2022 (1 year 4 months)

Led community-oriented marketing and communication initiatives for an entertainment brand, focusing on brand communication, audience engagement, and creative marketing across digital platforms.

Community Marketing Brand Communications Audience Engagement Digital Marketing Creative Marketing