Open to opportunities

Adriana Ferreiro

@adrianaferreiro

Data-driven Product Manager blending UX research, experimentation, and growth strategy to optimize funnels and roadmaps.

Argentina

Message

What I'm looking for

I’m looking for a product role where I can lead data-driven discovery, run A/B tests, and shape UX and content that improve activation and growth—using analytics and experimentation to inform the roadmap.

I’m a Product Manager and data-driven strategist who turns user behavior into decisions. I combine UX research, A/B testing, and AI-assisted analysis to identify patterns, test narratives, and refine communication based on real market feedback.

Right now, I partner with startups and SMEs to define content strategies for products and services. I connect content creation to clients’ daily workflows, using Meta Ads and landing pages to continuously test, optimize, and improve funnels.

Previously, I led digital transformation and growth initiatives for a long-standing engineering company, redefining communication and digital presence. I implemented B2B email automation with Mautic, launched an e-commerce platform, and optimized acquisition and engagement using Google Ads and experimentation.

Earlier in my career, I worked as an Associate Product Manager & UX Designer for a fintech app, where I conducted user research and competitive analysis. I defined user flows and feature requirements, collaborated with the dev team on MVP iteration, and created onboarding and content flows that improved activation.

Experience

Work history, roles, and key accomplishments

Content Strategy Manager

Sintecor

Jan 2017 - Jan 2025 (8 years)

Led digital transformation for a 60+ year old engineering company by redefining communication and digital presence. Implemented B2B email automation (Mautic), launched an e-commerce platform, and optimized acquisition funnels using experimentation and analytics.

Content Strategy Growth Strategy Funnel Optimization A B Testing Meta Ads Manager Google Ads YouTube Ads Email Automation Mautic KPI Analysis Database Optimization Campaign Optimization Workflow Design

Associate Product Manager & UX Designer

Tribu Monotributo App

Jan 2019 - Jan 2021 (2 years)

Participated in the development of a tax and accounting app for freelancers and small businesses in Argentina. Conducted user research and competitive analysis, defined user flows and feature requirements, and collaborated with the dev team to iterate the MVP and improve activation via onboarding flows.

Product Discovery User Research Competitive Analysis User Flows Wireframing MVP Development Funnel Design ChatGpt Gemini)Webflow

Journalist, Copywriter

Medium

Jan 2005 - Jan 2017 (12 years)

Wrote and edited content for digital publications, including blogs and websites. Produced SEO content and UX-focused writing with an emphasis on clarity, conversion, and user experience.

Content Writing Editing SEO & Content UX Writing Storytelling Copywriting Clarity & Conversion Focus

Journalist, Copywriter

La Nación

Jan 2005 - Jan 2017 (12 years)

Wrote and edited content for a newspaper and digital channels, including blogs, websites, landing pages, apps, and campaigns. Produced SEO content and UX-focused writing, collaborating with designers and developers.

Content Writing Editing SEO & Content UX Writing Storytelling Landing Pages Content Copywriting Collaboration With Designers

Editor In Chief

Decollage Magazine

Jan 2007 - Jan 2009 (2 years)

Managed editorial strategy and content for a print magazine while leading writers and designers. Oversaw production, deadlines, and distribution, publishing 12 issues by July 2009 during a challenging market period.

Editorial Strategy Content Strategy Brand Voice Team Leadership Production Planning Distribution Publishing