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Louisa Akinyi

@louisaakinyi

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I lead sales, customer success, and growth strategies that turn inquiries into enrollments.

Kenya

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What I'm looking for

I'm looking to drive sustainable business growth through sales leadership, customer success, operational excellence, and customer-focused strategies.

I've driven sales, customer engagement, and operational growth at the Institute Of Software Technologies since 2019, progressing from Sales & Marketing Executive/Digital Content Creator to Sales Team Lead. I lead a sales team toward customer acquisition, revenue, and enrollment targets while coaching consultative selling, prospecting, objection handling, and conversion strategies.

I build customer journeys from initial inquiry through enrollment, develop sales and engagement strategies, and use KPI reporting, market research, and forecasting to guide decisions. My work also includes coordinating cross-functional admissions campaigns, improving processes, and maintaining strong relationships with prospective students and stakeholders.

Earlier, I supported digital marketing at Monique M Company through SEO, Google Analytics, Google Search Console, content, and campaign reporting. My Broadcast Journalism background strengthens the communication, storytelling, research, and relationship-building I bring to customer-focused business growth.

Experience

Work history, roles, and key accomplishments

Current

Sales Team Lead

Current

Institute Of Software Technologies

Jan 2025 - Present (1 year 9 months)

1. Lead and support a sales team in achieving customer acquisition, revenue, and enrollment targets..
2. Develop and implement sales and customer engagement strategies aligned with business growth objectives.
3. Build and maintain strong relationships with prospective students and key stakeholders, ensuring exceptional customer experience throughout the admissions journey.
4. Analyze sales

Team Leadership Business Operations

Sales & Marketing Executive/Digital Content Creator

Institute Of Software Technologies

Aug 2019 - Dec 2024 (5 years 4 months)

1. Managed digital marketing campaigns and the organization's online presence across Facebook, Instagram, X (Twitter), and Google Business Profile.
2. Created and implemented content strategies that increased brand visibility, audience engagement, and lead generation.
3. Conducted market research and competitor analysis to identify growth opportunities and support marketing decisions.
4. Man

Team Leadership Social Media Time Management Microsoft Office Interpersonal Skills Customer Service Strategic Planning

Digital Marketing Intern

Monique M Company

Sep 2018 - Apr 2019 (7 months)

Intern, Digital Marketing

1. Assisted in planning and executing digital marketing initiatives across multiple online platforms.
2. Developed and maintained weekly and monthly marketing performance reports to support campaign analysis.
3. Conducted Search Engine Optimization (SEO) activities to improve website visibility and search rankings.
4. Utilized Google Analytics and Google Search Con

Social Media Time Management Interpersonal Skills

Reporter intern

Radio Africa Group

Nov 2017 - Feb 2018 (3 months)

1. Researched, wrote, and edited news stories for broadcast while maintaining accuracy and editorial standards.
2. Conducted interviews with a wide range of sources to gather reliable information and develop compelling news stories.
3. Edited audio content for news segments using digital editing tools.
4. Collaborated with editorial teams to produce timely and engaging news content under str

Time Management Audio Editing Reporter