Open to opportunities

Irene Wayua

@irenewayua

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A digital marketing executive with a background in content strategy & customer-centric roles

Kenya

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What I'm looking for

I seek a dynamic marketing environment that values creativity and strategic thinking.

I am a seasoned digital marketing executive with a diverse background in editorial excellence, content creation, and customer-centric roles. My experience spans various industries, where I have successfully led digital marketing campaigns that significantly increased brand visibility and customer engagement. At Sopago, I spearheaded over ten marketing campaigns that resulted in a 55% increase in brand visibility and a 30% growth in customer inquiries within just four months.

My expertise lies in crafting performance-optimized content and managing social media portfolios for hotel clients, achieving consistent month-over-month follower growth. I excel in leveraging data-driven insights to optimize marketing strategies, utilizing tools like Meta Business Suite and Storylane to enhance campaign performance. I thrive in remote team environments, coordinating effectively across time zones and ensuring alignment on deliverables through strong communication and strategic planning.

With a Bachelor of Arts in Communication and Media Technology, I blend creative skills with meticulous attention to detail. I am passionate about driving impactful content strategies and delivering superior customer service. I am eager to leverage my adaptability and strategic thinking in dynamic marketing environments that foster growth and innovation.

Experience

Work history, roles, and key accomplishments

Digital Marketing Executive

Sopago

May 2024 - Present (1 year 4 months)

Spearheaded the planning and execution of 10+ digital marketing campaigns, contributing to a 55% increase in brand visibility and 30% growth in customer inquiries. Managed a portfolio of hotel client social media pages, leading to consistent month-over-month follower growth of 10-15% and improved brand presence.

Digital Marketing SEO Content Strategy Social Media Management Meta Business Suite Storylane Microsoft Teams Confluence Canva Capcut

Assistant Editor

Corporate Africa

Oct 2023 - Present (1 year 11 months)

Collaborated with editors and writers to produce high-quality articles for regional and international print and digital publications. Proofread and fact-checked all content for clarity, accuracy, and brand consistency before publication.

Editorial Content Creation Proofreading Fact Checking SEO LinkedIn

Call Centre Agent

CCI

Oct 2022 - Present (2 years 11 months)

Delivered real-time chat and voice support to 100+ customers daily, resolving inquiries and complaints efficiently while maintaining a courteous and empathetic tone. Utilized Gorgias, Slack, Compass, and Confluence to manage customer tickets and collaborate with teams.

Customer Service Chat Support Gorgias Slack Confluence CRM Systems Google Workspace Customer Retention

Customer Service & POS Attendant

Big Square Kenya

May 2022 - Present (3 years 4 months)

Delivered prompt and professional customer service, ensuring a smooth dining and takeaway experience through effective order handling and proactive issue resolution. Processed daily transactions using the Point of Sale (POS) system while managing accurate cash handling and end-of-day reconciliations.

Customer Service Point of Sale POS Cash Handling Inventory Management order fulfillment Team Coordination

Intern, Content Production for Radio

KBC

Jan 2021 - Present (4 years 8 months)

Researched and sourced timely news content from verified media outlets and interview subjects to support programming for KBC Radio. Conducted background research and fact-checking to support story accuracy, script development, and production.

Content Production Fact Checking Interviewing Script Writing Audio Editing Adobe Audition

Education

Degrees, certifications, and relevant coursework

Maseno University

Bachelor of Arts, Communication and Media Technology With IT

2018 - 2022

Completed a Bachelor of Arts in Communication and Media Technology with IT. The program provided a comprehensive understanding of communication theories, media production, and the integration of information technology.