Open to opportunities

Lorraine Martland

@lorrainemartland

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Results-driven BDR/SDR professional with over a decade of SaaS growth.

United Kingdom

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What I'm looking for

I am looking for a dynamic role in a collaborative environment that fosters growth and innovation.

I am a self-motivated and results-driven Business Development Representative (BDR) with over a decade of experience driving SaaS growth in fast-paced start-up environments. My proven ability to initiate and nurture high-level engagement with C-suite executives across mid-market and enterprise organizations has consistently led me to exceed KPIs and outperform peers globally. I am adept with modern sales tool stacks, including Salesforce, Sales Navigator, Outreach, and HubSpot, and I pride myself on building and maintaining strong client relationships, ensuring 100% customer satisfaction.

In my current role as a Senior Business Development Executive at Sirion, I target and qualify new business opportunities for billion-dollar enterprises across the UK and Benelux. I proactively source leads via LinkedIn and conduct cold calls to secure qualified appointments. My previous experience at Cymulate and MindTickle has equipped me with the skills to increase revenue through upselling and consistent contract renewals, while also developing a robust sales pipeline through various outreach techniques. I am passionate about mentoring and supporting my colleagues, always ready to share my knowledge and experience.

Experience

Work history, roles, and key accomplishments

Current

Senior Client Solutions Specialist

Current

Venture Systems Group

Mar 2026 - Present (7 months)

Lead outbound pipeline generation across the UK for the entire Microsoft stack, engaging C-suite and senior stakeholders. Achieved 100% of SQL target using multi-channel outreach including LinkedIn, email, and phone.

Outbound Sales Pipeline Generation C suite Engagement Microsoft Technology Stack LinkedIn Email outreach Phone Outreach

Current

Senior Business Development Executive

Current

Sirion

Jan 2024 - Present (2 years 9 months)

Targeted and qualified new business opportunities for $B+ enterprises across UK and Benelux. Proactively sourced new leads via LinkedIn, created and managed tailored Outreach sequences, and conducted cold calls to secure qualified appointments. Successfully engaged major accounts through cold outreach, including BP, British American Tobacco, Jet2, Mittie and Assos.

LinkedIn Outreach Cold Calling Lead Qualification Market Knowledge Sales Pipeline Management Prospecting Outbound Sales Multithreading Account Prospecting

Senior Business Development Representative

Cymulate

Jan 2022 - Dec 2023 (1 year 11 months)

Targeted and qualified new business opportunities across EMEA through outbound prospecting for four territories, interfacing with C-Suite prospects in cybersecurity. Increased revenue through upselling and consistent contract renewals, consistently achieving top performance and exceeding targets. Developed business pipeline using cold and warm techniques, generating leads through various channels

Outbound Prospecting Upselling Renewals Lead Generation Cold Calling Social Media Sales Pipeline Objection Handling Cybersecurity Outbound Sales Account Re Engagement Lead Qualification Sales Engineering EMEA

Sales Development Representative

MindTickle

Jul 2019 - Dec 2021 (2 years 5 months)

Worked with two Enterprise Account Executives to develop and build sales pipeline, communicating with C-Suite prospects via cold calls, emails, and LinkedIn to generate interest in sales enablement. Consistently met and exceeded KPIs, contributing to the biggest deal in company history worth millions in revenue. Managed accurate sales pipeline and developed advanced product understanding to handle

Sales Pipeline Executive Communication Cold Calling Email Marketing LinkedIn Sales Enablement KPIs Product Knowledge Objection Handling Outbound Sales Persona Based Messaging Account Research Pipeline Generation Collaboration

Business Development Representative

Stratas

Jun 2016 - Jul 2019 (3 years 1 month)

Qualified new business opportunities across all industries within the Finance Department, delivering initial telephone consultations with warm leads and applying different sales strategies. As the sole BDR in a startup, created procedures and guidelines for future BDRs, consistently onboarding new clients. Generated a significant sales pipeline and successfully created numerous sales meetings, con

Lead Qualification Sales Strategy Business Development Onboarding Sales Pipeline Revenue Process Improvement Outbound Sales Lead Prospecting Frameworks sales playbooks Pipeline Generation

Consultative Sales Executive

Barbour EHS

Mar 2014 - May 2016 (2 years 2 months)

Exceeded monthly sales targets of £12,000, demonstrating strong organizational and time management skills while managing multiple projects. Created leads, followed up with consultative demonstrations, and ensured sales closure. Gained extensive knowledge in Health & Safety, proving adaptable and proficient in learning new concepts quickly.

Sales Target Achievement Organizational Skills Time Management Lead Generation Consultative Selling Project Management