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Shamsudin Riyale

@shamsudinriyale

Tech sales professional returning to structured technology sales, with B2B experience selling BT business products and upgrades.

United Kingdom

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What I'm looking for

I’m returning to a structured commercial career, targeting technology-sales roles such as SDR, BDR, Business Development Executive, Junior Account Executive, or Inside Sales.

At BT, I sold business products and upgrades, identifying customer requirements and matching solutions to commercial needs. I gained B2B experience in discovery, product explanations, upselling, and account retention.

At Home Fundraising, I was promoted to Team Leader within four weeks. I achieved the team’s highest number of long-term donor sign-ups and longest week-by-week signing record during the period described.

As an independent Marketing & Business Development Consultant, I supported start-ups, clothing brands, and owner-led businesses with customer acquisition, commercial positioning, outreach, and business development. I used market and customer research to strengthen messaging, targeting, and go-to-market decisions.

I’m now returning to a structured technology-sales career. I bring a listener-first approach to prospecting, discovery, and relationship-led sales, alongside experience with CRM, prospecting, and AI-enabled tools.

Experience

Work history, roles, and key accomplishments

Marketing & Business Development Consultant

Independent / Client Projects

May 2018 - Jan 2023 (4 years 8 months)

Supported marketing start-ups, clothing brands and owner-led businesses with customer acquisition, commercial positioning, outreach and business-development activity. Used market and customer research to strengthen messaging and go-to-market decisions.

CRM Prospecting Automation AI Tools Market Research Customer Acquisition Business Development

Face-to-Face Fundraiser / Team Leader

Home Fundraising

Sep 2017 - May 2018 (8 months)

Promoted to Team Leader within four weeks after demonstrating strong personal performance and coaching ability. Delivered the highest number of long-term donor sign-ups and maintained the longest week-by-week signing record within the team.

Rapport Building Questionings Objection Handling Value Communications Coaching Target Driven

Face-to-Face Sales Representative

T.G Worldwide Ltd

Oct 2016 - Aug 2017 (10 months)

Generated new business through direct prospect engagement, adapting conversations to customer needs and buying signals. Worked against daily and weekly sales targets while strengthening prospecting, closing, objection handling and follow-up skills.

Prospecting Closing Objection Handling Follow up Communication Skills Resilience

Business Sales – Products & Upgrades

Apr 2016 - Sep 2016 (5 months)

Sold business products and upgrades, identifying customer requirements and matching solutions to commercial needs. Developed B2B sales experience across discovery conversations, product explanation, upsell opportunities and account-retention activity.

B2B Sales Discovery Product Explanations Upselling Account Retention Client Communication

Insurance Sales

Aviva UK

Nov 2015 - Feb 2016 (3 months)

Handled insurance sales conversations using a needs-led approach, explaining product options clearly within a regulated customer environment. Balanced customer outcomes with commercial objectives and disciplined process adherence.

Selling To Customer Needs Product Explanations Regulated Environments Customer Outcomes Process Adherence

Insurance Sales

Admiral Group

May 2014 - Nov 2014 (6 months)

Built foundational telephone-sales experience in insurance, including needs discovery, product explanation and objection handling. Worked in a structured, target-focused environment requiring accuracy, resilience and consistent communication standards.

Telephone Sales Needs discovery Product Explanations Objection Handling Target Oriented Communication Skills