Open to opportunities

Keya Alex

@keyaalex

Message

Marketing and digital communications leader driving growth through data-driven campaigns.

Kenya

Message

What I'm looking for

I seek a senior marketing role where I can lead integrated digital and performance marketing, optimize acquisition and retention, and drive measurable business growth.

I am a marketing and digital communications professional with extensive experience building and executing integrated digital and traditional marketing strategies that drive traffic, leads and revenue. I have led digital media, content, CRM and paid acquisition programs across retail, real estate, e-commerce and iGaming, consistently improving KPIs such as traffic, conversions and engagement.

I specialize in website design, SEO, landing page optimization, influencer programs and performance marketing, and bring hands-on experience with tech stacks including WordPress, Google Ads, Meta, ZOHO CRM and analytics tools. I am results-oriented, collaborative, and focused on aligning digital initiatives with business objectives to maximize ROI.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Manager

Current

KFC Kenya

Mar 2023 - Present (3 years)

Translated overall marketing strategy into digital channels, drove web and app traffic through owned and paid channels, and managed brand campaigns with KPI measurement to improve engagement and conversions.

Digital Strategy Social Media Management Content Strategy Marketing Automation KPIs Influencer Marketing SEO Paid Media

Marketing & Digital Media Manager

Mizizi Africa Homes

Jul 2020 - Jan 2023 (2 years 6 months)

Developed and executed marketing strategies targeting diaspora markets, led influencer campaigns and digital media to generate leads and optimize conversion via landing pages and CRM tools.

Digital Strategy Lead Generation Influencer Marketing Landing Page Optimization CRM Content Creation SEO Analytics

Digital Media Manager

Vaal Real Estate

May 2018 - Jul 2020 (2 years 2 months)

Implemented digital and traditional marketing plans for property projects, developed company website and landing pages, and measured campaign performance to forecast trends and ROI.

Digital Marketing Website Development Landing Pages SEO SEM Budget Management Content Creation Analytics

Head of Marketing

Dafabet Kenya

Feb 2017 - Jun 2018 (1 year 4 months)

Led brand strategy and social product roadmap, planned social media campaigns for customer acquisition and monetization, and managed sponsorship and partner relationships to grow engagement.

Brand Strategy And Social Media Campaigns CRM Paid Media Partnership Management Performance Marketing Analytics

Digital Marketing Manager

Kilimall

Apr 2014 - May 2017 (3 years 1 month)

Built and executed social media and content strategy, optimized landing pages and campaigns to grow traffic by 45% in one year and improved program performance through data analysis.

Content Marketing Social Media Strategy Landing Page Optimization SEO Data Analysis CRO Campaign Management Analytics

Digital Media Specialist

Fountain Media WTV

Aug 2012 - Mar 2014 (1 year 7 months)

Planned and executed web, SEO, email, social media and display campaigns, and led cross-functional content roadmaps with measurement and analysis to inform business objectives.

SEO Email Marketing Social Media Display Advertising Roadmapping Analytics Market Research