Open to opportunities

Chris Maina

@chrismaina

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Results-oriented media buyer specializing in high-budget paid social campaigns.

Kenya

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What I'm looking for

I seek a performance-focused role where I can scale paid social and search campaigns, optimize funnels, test creative, and drive measurable ROAS growth within a collaborative team.

I am a results-driven Media Buyer with 3+ years of hands-on experience managing high-budget Meta, Google, and TikTok campaigns for eCommerce and lead-generation clients.

I have managed $50K+/month ad budgets, improving ROAS by 40% and scaling accounts from $20K to $50K monthly while cutting CPL and CPA through audience segmentation and creative testing.

My work emphasizes full-funnel campaign development, creative A/B and multivariate testing, funnel optimization, and advanced analytics using tools like Meta Pixel, Conversions API, and UTM tracking.

I hold certifications in HubSpot Digital Advertising, GA4, and Meta Blueprint, and I continue to expand my technical skillset with training in cybersecurity and digital forensics to ensure compliant, data-driven marketing strategies.

Experience

Work history, roles, and key accomplishments

Media Buyer

Visionary Growth Agency

Dec 2024 - Jun 2025 (6 months)

Managed $50K+/month across Meta, Google and TikTok campaigns for eCommerce and lead-gen accounts, improving ROAS by 40% and ensuring compliance in restricted niches.

Meta Ads Google Ads Retargeting Conversion Tracking Reporting

Freelance Media Buyer

Self Employed

Aug 2023 - Nov 2024 (1 year 3 months)

Improved ROAS from 1.7x to 2.8x while scaling an e-commerce client from $20K to $50K monthly spend and reduced CPL by 35% in real estate campaigns, sustaining results over 6 months.

Meta Ads Google Ads Funnel Optimization Creative Testing CRO Analytics

Paid Ads Assistant

BrightReach Marketing

Sep 2021 - Jul 2023 (1 year 10 months)

Supported setup and optimization for Meta and TikTok ads, implemented creative A/B tests that improved CTR by 20%, and produced weekly performance reports on ROAS, CTR and CPC.

Meta Ads Creative Testing Reporting Pixel & CAPI Budget Management CTR Optimization

Education

Degrees, certifications, and relevant coursework

Institute of Software Technologies

Diploma, Cyber Security Governance

2024 -

Diploma in Cyber Security Governance with hands-on labs in penetration testing, network traffic analysis, SQL injection simulations, and digital forensics.