Open to opportunities

Lily Zimmerman

@lilyzimmerman

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Client services professional with expertise in media measurement and analysis.

United States

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What I'm looking for

I am seeking a role that values diversity and fosters professional growth.

I am a dedicated client services professional with a strong background in media measurement and data analysis. Currently, I serve as a Senior Associate at Kantar, where I design surveys and manage media measurement for high-profile clients such as TikTok and Roku. My role involves analyzing survey data to provide actionable insights that enhance media effectiveness, while also onboarding and coaching new associates to ensure operational efficiency.

Previously, I completed the Research Analyst Rotational Program at Kantar, gaining experience across various domains including Media, Creative, and Brand Strategy. My commitment to diversity and inclusion is reflected in my role as Co-Chair of Kantar’s North America Diversity and Inclusion Steering Committee, where I advocate for a more inclusive workplace. My earlier experiences include moderating market research for Wooldridge Associates and leading communications for the Disability and D/deaf Cultural Center at the University of Washington, where I successfully elevated the center's public profile.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate, Client Services

Current

Kantar

Apr 2023 - Present (2 years 3 months)

Designed surveys and managed media measurement, providing client services for accounts including TikTok, Roku, Vox Media, Reddit, and Instacart. Analyzed survey data and provided insights via reporting and consultation to improve media effectiveness.

Survey Design Client Services Data Analysis Reporting Consultation Diversity And Inclusion

Associate, Client Services

Kantar

Sep 2021 - Present (3 years 10 months)

Completed the Research Analyst Rotational Program, working as a client services analyst in Kantar's Media, Creative, and Brand Strategy domains. Primarily focused on Media.

Research Analysis Client Services Media Strategy Creative Strategy Brand Strategy

Research Associate

Wooldridge Associates

Jan 2021 - Present (4 years 6 months)

Moderated online market research bulletin boards for international household & kitchen brands. Selected interview footage and created consumer insight reels.

Market Research Consumer Insights

Sales Supervisor

The North Face

Jan 2019 - Present (6 years 6 months)

Supervised and coached associates on sales, brand positioning, product knowledge, and interpersonal communication. Managed daily operations and ensured customer satisfaction.

Sales Coaching Positioning)Product Knowledge Interpersonal Communication retail management

Disability and D/deaf Cultural Center Coordinator

The University of Washington

Jan 2017 - Present (8 years 6 months)

Led partnerships and communications, including social media content strategy, to grow the disability community on campus. Elevated the public profile of the UW Disability and d/Deaf Cultural Center.

Partnerships Communication Social Media Strategy Community Building Advocacy

Education

Degrees, certifications, and relevant coursework

The University of Washington

Master of Research, Strategy, Advocacy Communication: Digital Media Experience

Focused on Strategy and Advocacy Communication with a specialization in Digital Media Experience. Gained expertise in leveraging digital platforms for strategic communication and advocacy.