Samia Tasmim

Designed and executed mixed-methods research (quantitative and qualitative) for market sizing, concept testing, and ad evaluation; cleaned and analyzed survey and focus group data to produce reports and visualizations that enabled data-driven decisions under tight deadlines.

Designed and executed analytic studies and hypothesis tests, developed questionnaires and tabulation plans, coordinated with programming teams, and delivered client-facing reports and presentations translating complex data into actionable insights.

Designed and quality-checked surveys, supervised online panel data collection, prepared and cleaned datasets, and performed descriptive and inferential analyses to generate PowerPoint reports with insights and recommendations.

Collected and analyzed data using STATA, SPSS, and SAS, conducted survey experiments and in-depth interviews, and mentored undergraduates while presenting statistical findings to support research objectives.

Managed end-to-end data analysis workflows including literature review, survey administration, cleaning, statistical modeling, and authored insight reports and academic publications and abstracts.

Conducted field surveys and participatory evaluations, prepared monthly and final reports with recommendations, and coordinated workshops and training events to evaluate project outcomes.

Activities and societies: Graduate Teaching Assistant; conducted survey experiments and in-depth interviews; mentored undergraduates; used STATA, SPSS, and SAS for analysis.

Completed a Master of Arts in Sociology, conducting quantitative and qualitative research and contributing to peer-reviewed publications and conference presentations.

Activities and societies: Studied marketing strategy and research methods; later applied skills in market research and analytics roles.

Earned a Master of Business Administration in Marketing with coursework and applied projects in market research and marketing strategy.

Completed a Bachelor of Business Administration in Marketing with foundational training in marketing principles and business studies.