Kedar Bhawe

Developed and led advanced analytical presentations providing brand strategy, pricing, promo, and competitor insights. Coached and mentored a team of 6 sales analysts to increase analytical maturity. Provided thought leadership by serving as the "voice of the consumer" and leveraging syndicated data for strategic decisions and reports.

Analyzed large data sets to collate complex business insights and strategic category initiatives for senior leadership. Developed analytical foundations, provided in-depth analysis, and created dashboards integrating Nielsen/IRI and proprietary data. Planned and executed adult beverage marketing initiatives for national and regional retail chains, working closely with corporate and sales teams.

Provided retail client service, engagement, and retention, implementing the Nielsen integrated retail platform for in-depth business coverage. Sold various Nielsen tools and suite products to clients. Collaborated with marketing and category developers to create long/short term and seasonal business plans and promotions.

Contributed significantly to finding efficiencies and enhancing service excellence across the team. Created indispensable, solution-focused consultative partnerships with client contacts. Led on-site presentations delivering insightful, strategic, and actionable answers to meet client business needs.

Implemented Walmart Point of Sale data and integrated it into Client Analytical Subscriptions. Part of the pilot team to test the IRI Liquid Data - Market Advantage Platform. Improved client satisfaction by recommending IRI Applications & Services and working on value-add projects like Category Performance and Brand Ranking.

Responsible for creating and maintaining topline reports, recurring deliverables, and ad-hocs, tracking top brands and providing competitor analysis. Met clients and the on-site team to build stronger partnerships. Led the Full Restatement process and served as Single Point of Contact for 11 Custom Client Databases.

Actively involved in the successful completion of Full/Dimensional Restatements 13.0 & 14.0. Implemented QC Checks to ensure accuracy in the database. Created and delivered Recurring Reports, Ad-hocs, and BIG Data Mining.

Conducted surveys for Federal/State Trade Commissions and International Clients. Performed data validation by cross-referencing with sample households and information in databases. Maintained and updated Client Profiles and delivered customized data requests.

Grade: 5.50/7.00 Dean's Recommendation

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business analytics, and leadership principles. Achieved a GPA of 5.50/7.00 and received a Dean's Recommendation.

Earned a Bachelor of Science in Business Administration with a focus on Business Analytics. Studied quantitative methods, data analysis, and business intelligence techniques. Gained foundational knowledge in applying analytical approaches to business problems.

Completed a Bachelor of Commerce degree specializing in Marketing and Advertising. Covered core business principles alongside specific coursework in marketing strategies and advertising practices. Developed an understanding of consumer behavior and market dynamics.