Avinash Mangar

Managed reporting workflows and fielded cross-departmental requests for the Sponsorship Opportunity Study framework, evaluating brand and product category fit across 20+ flagship Disney properties and 40+ partner brands. Spearheaded the launch and scale-up of the Entertainment Integration Pulse initiative, completing 5 measurement waves and 25 studies validating brand integration effectiveness.

Partnered with internal clients, advertisers, agencies, and measurement vendors to develop and execute research plans evaluating campaign impact and attribution, measuring 10+ campaigns per quarter. Synthesized data from research tools, dashboards, and vendor files into presentations communicating campaign results and recommendations.

Managed the WWE Fan Council, a 15,000-member panel, fielding 3–5 surveys weekly via Alida and Verint, and led a 2022 panel refresh that turned over 20% of membership. Collaborated with internal stakeholders and external vendors to design and field qualitative and quantitative studies testing the effectiveness of sponsorships and product placements.

Analyzed viewing patterns, national and local markets, and competitor trends across 40+ networks via rankers and ratings reports to inform programming acquisition decisions. Led and organized 10+ primary research projects annually, writing, programming, and analyzing surveys in Alchemer.

Maintained a database of local and national Nielsen ratings (2011–present) for all sporting events across cable networks using Nielsen Arianna, MediaView, Excel, and SQL, supporting sales coverage of a multi-million dollar ad inventory portfolio. Produced end-of-season revenue and ratings analyses for upper management.

Managed the placement of all inventory for clients while balancing internal network goals, totaling over 30,000 spots and $20 million in network revenue per broadcast quarter. Developed and produced analytical reports and forecast models used by senior management to analyze and adjust network revenue targets.

Bachelor of Arts in Economics from the University of Maryland, College Park.