Open to opportunities

Amanda Reed

@amandareed

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I am a curious, data-driven market researcher specializing in consumer insights and actionable research for growth.

United States

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What I'm looking for

I seek a collaborative role where I can lead consumer research, translate insights into strategy, and improve customer experience, with opportunities for growth and cross-functional impact.

I am a data-driven market researcher with strong experience in qualitative and quantitative methods, survey design, focus groups, and insight synthesis. I translate complex data into clear narratives and strategic recommendations that improve customer experience and retention.

I have led consumer research initiatives, designed and deployed surveys using Qualtrics, Typeform, and Google Forms, and delivered stakeholder-facing reports that drove marketing and service improvements. I hold a Bachelor of Business Administration in Marketing (GPA: 3.8) and have hands-on experience across primary and secondary research, segmentation, and statistical analysis.

Experience

Work history, roles, and key accomplishments

Current

Market Coordinator, Consumer Insights

Current

Tailored Strength Solutions

Jul 2023 - Present (2 years 1 month)

Led consumer research efforts to align services with client needs; designed and analyzed surveys and qualitative responses to develop client personas and improve service experience, resulting in increased customer retention.

Qualtrics TypeForm Qualitative Research Survey Design Data Synthesis Personas

Marketing Coordinator

Mesa Loca

Feb 2021 - Dec 2023 (2 years 10 months)

Conducted primary and secondary research and designed customer surveys to guide promotional strategy; synthesized findings into customer segmentation and actionable insights that boosted brand visibility and sales.

Primary Research Survey Design Customer Segmentation Data Analysis Insight Synthesis Marketing Strategy Campaign Execution

Marketing & Sales Intern

Insight Global

Jun 2021 - Aug 2021 (2 months)

Supported market research into client needs and hiring trends and assisted in building candidate insight reports to support recruiting efforts. Collaborated with cross-functional teams to refine sales strategies and deliver insight-driven solutions.

Market Research Report Writing Sales Strategy Excel B2B Marketing

Education

Degrees, certifications, and relevant coursework

University of Cincinnati, Carl H. Lindner College of Business

Bachelor of Business Administration, Marketing

2019 - 2023

Grade: 3.8 GPA

Activities and societies: Dean's List (2019–2023); UC Honor Society; National Society of Leadership and Success; Varsity Sales Team competitor; Redbird National Sales Competition semi-finalist.

Bachelor of Business Administration in Marketing with coursework and a semester-long, end-to-end market research project covering survey design (Qualtrics/Typeform), focus group facilitation, statistical analysis, and thematic insight synthesis. Graduated with a 3.8 GPA and earned Dean's List recognition while participating in honor societies and competitive sales events.