Open to opportunities

Lesley Cooke

@lesleycooke

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Top-performing Go-To-Market Lead with extensive marketing experience.

United Arab Emirates

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a top-performing Go-To-Market Lead with extensive experience in developing and managing channel partnerships and marketing strategies across the Middle East and Africa. My proven track record in leading agile, multicultural teams has enabled me to deliver compelling campaigns with strong ROI. I am an authentic marketer with exceptional financial acumen and a passion for success.

Throughout my career at Microsoft, I have led the Go-To-Market Strategy in the Middle East & Africa, collaborating with a diverse ecosystem of partners to build, sell, and market innovative device solutions. My ability to inspire teams, foster innovation, and drive growth has been instrumental in achieving significant business impact and alignment with sales goals. I have successfully managed marketing investments, ensuring alignment with KPIs and campaign expectations while delivering impactful presentations at customer and partner events.

Experience

Work history, roles, and key accomplishments

Current

Go-To-Market Lead

Current

Microsoft

Mar 2015 - Present (10 years 3 months)

Leading Microsoft's Go-To-Market Strategy in the Middle East & Africa, collaborating with partners to market innovative device solutions. Responsible for designing regional marketing plans, managing investments, and ensuring alignment with sales goals. Act as a Subject Matter Expert, delivering presentations and managing teams to drive business growth.

Go To Market Strategy Partner Management ROI Analysis Business Development Project Management Team Leadership Marketing Strategies Communication Skills

Regional B2B Account Manager

Full Signal SA for Microsoft Mobile Devices (MMDS) – Nokia

Dec 2012 - Feb 2015 (2 years 2 months)

Managed the top Telco account (MTN) with a focus on Enterprise Business, growing the Lumia brand and tailored MDM services. Conducted partner meetings, trained account management teams, and developed regional B2B strategies through various channels.

Account Management Partner Engagement Sales Growth Training Customer Support Market Analysis Communication Skills Relationship Management Presentation Skills

Human Resource Coordinator

MMI Holdings

Jun 2010 - Dec 2012 (2 years 6 months)

Coordinated human resource activities, supporting recruitment, employee relations, and performance management processes. Ensured compliance with HR policies and contributed to the development of HR initiatives.

Human Resources Recruitment Employee Relations Performance Management Compliance HR Policies Communication Skills Team Collaboration Organizational Skills Problem Solving

Marketing and Communications Coordinator

Youth Sport Trust

May 2009 - Jan 2010 (8 months)

Developed and implemented marketing and communication strategies to promote youth sports initiatives. Coordinated events and managed stakeholder relationships to enhance program visibility and engagement.

Marketing Strategy Event Coordination Stakeholder Management Communication Skills Team Collaboration Social Media Management Content Creation Public Relations Project Management

Operations Controller

Daly Telecom Ltd (UK)

Aug 2004 - Nov 2008 (4 years 3 months)

Oversaw daily operations, ensuring efficiency and compliance with company policies. Managed resources and coordinated with various departments to optimize workflow and service delivery.

Operations Management Resource Allocation Compliance Workflow Optimization Team Coordination Problem Solving Communication Skills Process Improvement Reporting Strategic Planning

Insurance Claims Handler

Sergon Ltd

Jan 2004 - Aug 2004 (7 months)

Handled insurance claims, assessing documentation and liaising with clients to ensure timely processing. Provided excellent customer service and resolved inquiries effectively.

Customer Service Communication Skills Problem Solving Time Management Team Collaboration Compliance

System Administrator

Nedcor Bank Limited

Jul 2000 - Oct 2003 (3 years 3 months)

Managed IT systems and provided technical support to ensure operational efficiency. Collaborated with teams to implement system upgrades and troubleshoot issues.