At ZainTECH, I’ve spent the last decade building marketing around business and revenue priorities. I built the demand generation function from the ground up, including marketing operations, digital marketing, events and inside sales capabilities.
Those functions contribute more than 30% of year-on-year revenue growth and a significant share of qualified pipeline. I also introduced marketing attribution, Salesforce dashboards and executive reporting to support data-driven decisions.
As ZainTECH acquired four companies, I played a key role in integrating their teams, processes and cultures into a single marketing organization. I lead a team of 22 across demand generation, inside sales, regional marketing and functional marketing.
Earlier, at Naseba, I worked across conference production, sponsorship, delegate acquisition and executive conferences. More recently, I developed the MEA launch strategy for Atlas, a U.S.-based Employer of Record company; I’m also building an AI-first marketing operating model.
