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Dya `Mrini

@dyamrini

Marketing leader at Inception42 building custom AI agents and demand generation for enterprise AI solutions.

At Inception42, I lead integrated marketing for AI-native products and enterprise AI solutions. I build custom AI agents and apply generative AI to audience research, campaign operations and marketing analytics.

Across roles at ZainTECH, SS&C Blue Prism, MicroStrategy, Oracle and Cisco, I’ve led regional marketing and demand generation programs. At Oracle, I exceeded 125% of target for three consecutive quarters; at Cisco, I achieved 150% of target for funnel-to-opportunity conversion in FY14.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing & Communications Leader

Current

Inception42

Jun 2024 - Present (2 years 5 months)

Lead integrated marketing strategy, annual planning, KPIs, and a cross-functional team, managing a multimillion-dollar budget across demand generation, digital, events, content, and PR. Apply advanced generative AI tools and build custom AI agents to streamline research, content, and campaign operations.

Marketing Strategy Demand Generation Generative AI AI Agents Budget Management Event Marketing Brand Strategy Executive Communication Marketing Automation Customer Journey Lead Nurturing PR Social Media Thought Leadership

Senior Marketing & Communications Leader

ZainTECH

May 2023 - May 2024 (1 year)

Led the in-house marketing team and agency partners, overseeing team development, brand planning, communications, and integrated demand generation. Partnered with executive leadership to deliver a regional marketing strategy across 6+ Middle East markets.

Marketing Strategy Demand Generation Brand Management Team Leadership Event Marketing Digital Marketing Content Strategy Social Media Website Management Cross Functional Collaboration

Head of Field Marketing — Middle East & Turkey

SS&C Blue Prism

Apr 2019 - Sep 2022 (3 years 5 months)

Owned regional marketing strategy, budget, KPIs, and ROI tracking across 7+ countries, leading internal marketers and specialist agencies. Exceeded marketing-sourced pipeline targets for three consecutive years and helped secure a multimillion-dollar deal through tailored ABM.

Field Marketing Account Based Marketing Budget Management ROI Tracking Team Leadership Partner Marketing Customer Advocacy Event Marketing Pipeline Generation

Head of Field Marketing — Middle East, India & Turkey

MicroStrategy

Jan 2017 - Mar 2019 (2 years 2 months)

Directed field marketing and integrated demand generation across the Middle East, Africa, Turkey, and India, spanning 15+ countries. Recruited and led a team of seven business development representatives while managing regional field marketing.

Field Marketing Demand Generation Team Leadership Partner Marketing Event Marketing Salesforce Pipeline Management Digital Marketing Email Marketing Communication Skills

Senior Partner Marketing Manager — MENA

Oracle

Aug 2015 - Dec 2016 (1 year 4 months)

Designed partner-led demand generation programs across MENA to build qualified pipeline and accelerate joint opportunities. Surpassed 125% of assigned target for three consecutive quarters and launched Oracle Cloud Demo Workshops.

Partner Marketing Demand Generation Pipeline Development Event Management Executive Engagement ROI Reporting Cloud Computing Channel Marketing

Senior Field & Partner Marketing Manager — North & West Central Africa

Cisco

Feb 2011 - Dec 2014 (3 years 10 months)

Led field and partner marketing alignment with sales leadership across 10+ African markets, including PALOP, Nigeria, and Ghana. Achieved 150% of target for funnel-to-opportunity conversion in FY14 and earned promotion after seven successful quarters.

Field Marketing Partner Marketing Channel Marketing Sales Alignment Budget Management Agency Management Marketing Enablement Pipeline Performance

Senior Conference Manager — North & West Central Africa

IDC (International Data Corporation)

Jan 2007 - Oct 2010 (3 years 9 months)

Expanded conference activity, sponsorship sales, and research subscription opportunities across North and West Central Africa. Owned budgets, vendor negotiations, promotion, and delivery of 10+ conferences annually.

Event Management Conference Planning Sponsorship Sales Budget Management vendor negotiation Media Partnerships Integrated Campaigns Profit Management

Early Career — Marketing, PR & Project Management

PR Media (Hill+Knowlton Associate) · Al Amana Microfinance ·

Jan 2003 - Dec 2006 (3 years 11 months)

Early roles across a public relations agency, a microfinance institution, and a financial transactions technology business. Coordinated media relations, events, and nonprofit partnerships; supported partnerships with development agencies; and supported marketing and sales strategy development.

Marketing Public Relations Project Management Media Relations Event Coordination Partnership Development Sales Strategy