At Bayut.com, I lead a 50-person marketing organization across four markets. I doubled monthly platform sessions from 3M to 6M and cut blended cost per lead to $8.
At Majid Al Futtaim, I owned sales and marketing strategy for businesses across the UAE and KSA, opened 15 VOX cinemas in Saudi Arabia, and built a 20+ person team. Earlier at Vodafone, I led the regional launch of M-Pesa and helped grow digital channels to 40% of sales.

