Open to opportunities

hayman hafez

@haymanelhamaky

I drive regional healthcare and MedTech growth through go-to-market strategy, launches, and data-driven customer marketing.

United Arab Emirates

Message

At Ansell, I own customer marketing strategy and portfolio growth across 12+ developing markets in MEA/SEE, generating $2.4M+ incremental value while increasing customer engagement by 19% year over year. I led Marketo and Salesforce adoption to improve marketing ROI by 22% and campaign effectiveness by 28%.

I've also repositioned Teoxane from fifth to third market position at ARAMED, delivered 34% revenue growth at Mouwasat Group of Hospitals, and exceeded sales targets across diagnostics, oncology, and specialty pharmaceuticals. I bring 15+ years of hands-on regional marketing, market access, product launches, stakeholder engagement, and commercial growth across healthcare, medical devices, MedTech, and pharmaceuticals.

Experience

Work history, roles, and key accomplishments

Current

Regional Customer Marketing Manager

Current

Ansell

Jan 2020 - Present (6 years 7 months)

Owned regional customer marketing strategy and GTM planning for 12+ developing markets, delivering 19% YoY customer engagement growth and $2.4M+ incremental value. Spearheaded digital transformation with marketing automation and CRM-led engagement, improving ROI by 22% and campaign effectiveness by 28%.

Marketing Strategy Go To Market Strategy Marketing Automation Marketo CRM Salesforce Power BI Campaign Analytics Digital Transformation Cross functional Leadership Budget Management ROI Optimization Customer Segmentation Channel Marketing Stakeholder Engagement Product Launch Lifecycle Management

Regional Corporate Marketing Manager

Arabian Medical Enterprises

Dec 2017 - Dec 2019 (2 years)

Directed regional corporate marketing and multichannel launch execution for medical devices and aesthetic healthcare portfolios. Repositioned Teoxane from 5th to 3rd market position within 18 months and executed launches securing adoption among 150+ healthcare professionals.

Marketing Strategy Positioning Product Launch Multi channel Marketing Healthcare Marketing Medical Devices Aesthetic Medicine KOL Engagement Strategic Alliances Business Development Market Research Competitive Analysis

Corporate Marketing Manager

Mouwasat Group of Hospitals

Mar 2016 - Oct 2017 (1 year 7 months)

Delivered 34% revenue growth versus a 22% target by refining pricing strategies and executing high-impact ATL campaigns. Negotiated corporate contracts and renewed insurance partnerships, generating 19% YoY profit growth and increasing inpatient volumes by 15%.

Marketing Strategy Pricing Strategy ATL Campaigns Corporate Marketing Stakeholder Management Budget Management Revenue Growth Patient Acquisition Reputation Management

Product Marketing Manager

Roche Diagnostics

Jan 2015 - Feb 2016 (1 year 1 month)

Managed diagnostics product marketing and launch planning across Qatar, Bahrain, Oman, and Iran, achieving 112% of sales target. Initiated annual country events and CME-accredited education initiatives that improved customer loyalty and KOL engagement.

Product Marketing Launch planning Lifecycle Management Sales Enablement Market Research Forecasting Product Positioning KOL Engagement CME Customer Loyalty Cross functional Coordination

Sales and Marketing Specialist

Novartis Oncology

Mar 2005 - Dec 2014 (9 years 9 months)

Held progressive sales and marketing responsibilities across oncology products in Egypt, Oman, and Qatar. Exceeded sales targets by 132% in Qatar and 318% in Oman through strategic market access and key account development.