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Dina El Banna

@dinaelbanna

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I build GTM, brand, and acquisition programs that grow B2B technology and SaaS businesses.

United Arab Emirates

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What I'm looking for

I'm looking to help B2B technology and SaaS businesses accelerate sustainable growth through GTM strategy, brand building, performance marketing, sales enablement, and expansion across emerging markets.

I help B2B technology and SaaS companies grow through brand, go-to-market, performance marketing, and cross-border scaling across the Middle East and Africa.

As Fractional CMO, I bridge high-level GTM and brand strategy with tactical execution. Previously, as CMO at TeKnowledge, I unified three companies under one brand, launched six solution offerings within four months, and strengthened alliances with Genesys, Kore.ai, Cognigy, and Microsoft.

Over 17 years at Avaya, I led GTM, sales transformation, solutions, and field marketing across EMEA and APAC. My work delivered $52M in sourced bookings, 11X marketing ROI, $6M above Net ACV goals, and SaaS training for 2,500+ personnel.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO

Current

Self-Employed

Apr 2026 - Present (5 months)

Fractional CMO specialized in driving sustainable growth for B2B tech and SaaS companies across the Middle East and Africa, bridging brand and GTM strategy with tactical execution.

Performance Marketing Cross Border Scaling GTM Strategy Brand Strategy

Chief Marketing Officer

Teknowledge

Sep 2024 - Mar 2026 (1 year 6 months)

Lead GTM strategies and commercial frameworks to optimize sales and marketing efficiency. Transformed the company into a solutions-driven partner, unified three companies under one brand, and launched six solution offerings.

GTM Strategy Marketing Strategy Sales Enablement Branding PR Partnerships Microsoft Copilot Genesys Kore.Ai Cognigy

Senior Director – Sales Excellence, EMEA & APAC

Avaya Inc.

Apr 2020 - Sep 2024 (4 years 5 months)

Led regional GTM and sales transformation across EMEA and APAC, driving pipeline growth and adoption of subscription solutions. Delivered 70% conversion from free to booked seats and outperformed FY22 Net ACV goals by $6M.

GTM Strategy Sales Transformation Pipeline Growth SaaS UCAAS CCaaS Sales Enablement Account Planning Data Analysis

Director – Solutions & Field Marketing, EMEA & APAC

Avaya Inc.

Apr 2007 - Apr 2020 (13 years)

Directed solutions and field marketing strategy across EMEA & APAC, achieving $52M in sourced bookings in 2019 and leading the iConnect partner program selling 250K+ seats annually.

Field Marketing Solutions Marketing Account Based Marketing Multichannel Campaign Management Budget Management Partner Engagement Competitive Intelligence