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Tatiana Makarova

@tatianamakarova

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I build regional B2B demand and partner marketing programs across MENA and APAC.

United Arab Emirates

Message

What I'm looking for

I’m looking to lead regional B2B marketing across MENA and APAC, partnering with sales and technology ecosystems to build localized GTM, demand generation, field and partner programs that drive enterprise pipeline growth.

At EPAM Systems, I lead MENA and APAC go-to-market, field and partner marketing programs that support enterprise demand generation, pipeline objectives and strategic account opportunities. I work closely with sales, account teams and technology alliances including Google Cloud, Microsoft, Salesforce, Adobe, AWS and Databricks.

Across Hikvision MENA, Trace Media Group ICT, DAMAC Properties and Aeon Aviation, I’ve built localized campaigns, executive events, channel programs and market-entry plans. My work has contributed to sales growth, expanded client portfolios and stronger digital audiences across complex regional markets.

Experience

Work history, roles, and key accomplishments

Marketing Manager, MENA

EPAM Systems

Jan 2023 - Dec 2026 (3 years 11 months)

Owned regional go-to-market planning and execution across MENA and APAC, leading field and partner marketing programs aligned with sales and technology alliances. Managed multi-country budgets and integrated campaigns across BFSI, Retail, Energy, and Technology.

Go To Market Strategy Field Marketing Partner Marketing Account Based Marketing Demand Generation Pipeline Growth Sales Alignment Integrated Campaigns Executive Events Digital Marketing Marketing Automation CRM Marketo Salesforce AI Tools Budget Management ROI Tracking

Marketing & Communications Manager

Hikvision MENA

Jan 2020 - Dec 2023 (3 years 11 months)

Led channel and field marketing across multiple industries and regions, developing integrated 360° campaigns and regional GTM strategies. Drove demand generation and executive events while leveraging AI tools for market research and campaign optimization.

Channel Marketing Field Marketing Integrated Campaigns Go To Market Strategy Demand Generation Event Management Content Development PR Digital Marketing AI Tools Market Research Audience Segmentation

Marketing & Events Manager

Trace Media Group ICT

Jan 2017 - Dec 2020 (3 years 11 months)

Drove a 10% increase in sales revenue by developing strategic advertising and sponsorship opportunities. Expanded social media audiences significantly and led a regional team delivering major industry platforms like the Telecom Review Leaders Summit.

Digital Marketing SEO SEM Email Marketing Social Media Display Advertising CRM Budget Management Event Management Team Leadership Sponsorship Sales

Business Development Manager

DAMAC Properties

Jan 2015 - Dec 2017 (2 years 11 months)

Achieved 25% year-on-year sales growth by expanding channel partner relationships and increasing market penetration. Managed a network of partners, negotiated contracts, and executed targeted B2C marketing campaigns.

Business Development Channel Partner Management Sales Growth Contract Negotiation B2C Marketing Customer Acquisition

Marketing Manager

Aeon Aviation Co Ltd

Jan 2012 - Dec 2014 (2 years 11 months)

Opened new markets in Russia and Belarus, generating first-time sales and establishing new revenue opportunities. Led marketing alignment with sales to develop go-to-market plans and product positioning for new launches.

Market Expansion Go To Market Strategy Product Positioning Marketing Strategy Sales Alignment