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Moody work

@moodywork

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Marketing executive at CSA Group who scaled e-commerce revenue from $7M to $17M and generated $10M ARR.

United Arab Emirates

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At CSA Group, I lead global marketing automation and innovation, connecting marketing activity to sales through integrated systems and automated workflows. I redesigned event-to-sale lead processing with Sales and IT, increasing event capacity from 2 to 8 a month and contributing to an 18% sales increase the following quarter.

Earlier, I scaled CSA Group e-commerce revenue from $7M to $17M and developed programmes that generated $10M ARR. At Careem, I rebuilt and led a 21-person team as market growth accelerated 3×; at Emirates, I directed the Hello Tomorrow rollout across 18 markets and governed AED 360M+ in marketing investment.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing Automation & Innovation

Current

CSA Group

Apr 2024 - Present (2 years 7 months)

Led marketing automation and innovation across CSA's global marketing function, connecting marketing activity to sales through integrated systems and automated workflows. Redesigned event-to-sale lead processing and managed AI-enabled workflows.

Marketing Automation Salesforce AI Lead Generation Process Improvement

Head of Global Marketing Operations

CSA Group

Oct 2022 - Apr 2024 (1 year 6 months)

Drove commercial growth across CSA Group's international portfolio, scaling e-commerce revenue from $7M to $17M through Google Display, social, customer-data analysis and A/B testing. Developed strategic growth programmes generating $10M ARR.

Google Display Network Social Media Marketing Customer Data Analysis A B Testing Demand Generation Agency Management

Azure Program Manager

Microsoft

Dec 2020 - Oct 2022 (1 year 10 months)

Evaluated approximately 15-17 technology ventures monthly for commercial potential, business-case strength and investment requirements within a ~$1B innovation ecosystem, presenting recommendations to the CTO.

Venture Analysis Business Case Development Investment Analysis Technology Innovation

Consumer Marketing Manager

Oct 2018 - Dec 2020 (2 years 2 months)

Led consumer product marketing for HP's Personal Systems division in Canada across Envy, Spectre, ZBook and OMEN, owning go-to-market, product launches and retail partnerships. Managed $6M annual alliance investment with Costco, Best Buy and Canada Computers.

Product Marketing Go To Market Retail Partnerships Negotiation Event Management

Senior Regional Marketing Manager

Careem

Apr 2017 - Oct 2018 (1 year 6 months)

Led UAE and Gulf brand and commercial strategy for Careem and Careem Box, rebuilding and leading a 21-person in-house team. Accelerated market growth 3x, elevated gross margin by 6%, and reduced customer acquisition costs by 50%.

Brand Strategy Commercial Strategy Team Leadership Customer Acquisition Retention Lifecycle Assessment (LCA)In App Messaging Email Marketing Push Notifications Audience Segmentation

Regional Marketing Communication Manager

Emirates

Apr 2011 - Apr 2017 (6 years)

Managed brand strategy, portfolio management, and integrated marketing across 18 international markets, managing AED 360M+ in marketing investments. Directed the rollout of Emirates' global 'Hello Tomorrow' brand campaign across 18 markets, delivering 12% growth in market share.

Brand Strategy Portfolio Management Integrated Marketing Campaign Management Agency Management Budget Management Market Share Growth