Open to opportunities

samer ragheb

@samerragheb

Message

Senior marketing leader scaling global tech platforms, driving revenue growth and product adoption across markets.

United Arab Emirates

Message

What I'm looking for

I’m looking for a senior marketing leadership role where I own global GTM strategy, build high-performing teams, and partner with product and sales to scale revenue and product adoption—ideally in fast-growing tech with a data-first and AI-enabled mindset.

I’m a senior marketing leader with more than 16 years experience scaling global tech platforms and high growth scale-ups across Europe, the Middle East, and emerging markets. I translate commercial strategy into effective go to market programs that drive revenue growth, product adoption, and brand expansion.

I was one of the first 100 people at Facebook EMEA in 2009, and I’ve since led senior marketing roles at TikTok, Appinio, and Quantcast. Across these experiences, I’ve worked closely with C-suites and regional leaders to localise global strategies and deliver integrated marketing initiatives across multiple markets.

Most recently at Intertectra (CRO, Feb 2025–present), I stepped in for an interim mission to re-structure and digitise an aging, analog business—owning P&L, digital transformation, culture and values setting, recruitment, and structural re-organisation. I implemented an ERP system with a data-first strategy and AI tools, and created $10M of additional revenue opportunity through segment expansion and pricing optimisation.

At Appinio, I built and led a global Marketing organisation of 40 people across 9 markets, reporting directly into the CEO and owning go-to-market strategies, messaging, programs, and measurable KPI’s tied to revenue targets and product adoption objectives. At TikTok, I grew the Product Marketing team from 2 to 40 and drove executive leadership of go-to-market strategies—helping yearly advertising revenue in Europe grow from $100M (2019) to $2B (2022).

Experience

Work history, roles, and key accomplishments

Current

Chief Revenue Officer

Current

Intertectra

Feb 2025 - Present (1 year 4 months)

Led an interim transformation to restructure and digitise an aging analog business, owning P&L, digital transformation, culture, recruitment, and organisational re-organisation. Implemented an ERP and data/AI-enabled operating model, creating $10M in incremental revenue through segment expansion and pricing optimisation.

P L Ownership Digital Transformation ERP Implementation AI Tools Pricing Optimization Go To Market Strategy Change Management

VP Global Marketing

Appinio

Oct 2023 - Feb 2025 (1 year 4 months)

Reported to the CEO and built global/regional go-to-market strategies, messaging, and programs to drive revenue and product adoption. Built and led a 40-person marketing organisation across 9 markets, setting KPI north-star metrics and partnering with finance on P&L ownership.

Go To Market Strategy Marketing Leadership Team Building Sales Enablement Stakeholder Management

Director of Product Marketing

TikTok

Jan 2020 - Oct 2023 (3 years 9 months)

Grew the Product Marketing team from 2 to 40 managers across levels, covering all advertising solutions. Drove EMEA go-to-market execution, including product messaging, competitive analysis, positioning, launch management and sales enablement—growing yearly advertising revenue from $100M (2019) to $2B (2022).

Product Marketing Leadership Go To Market Strategy Competitive Analysis Product Launch Management Sales Enablement

Head of Product Marketing

Quantcast

Aug 2016 - Dec 2019 (3 years 4 months)

Led a product marketing team of 5 across programmatic advertising products for web and mobile. Translated and packaged complex technical capabilities into commercial launches using positioning, competitive analysis, GTM strategy, sales enablement, and events.

Product Marketing Programmatic Advertising Product Positioning Competitive Analysis GTM Strategy Sales Enablement

Marketing Director

Plumbee

Feb 2013 - Mar 2016 (3 years 1 month)

Reported to the CEO and scaled the marketing team from 2 to 7 people in 18 months. Managed a $25M+ annual marketing budget across user acquisition, CRM/email, community management, PR, branding and customer support, improving conversion inputs through a lifecycle CRM model.

Marketing Leadership User Acquisition CRM Community Management Branding Budget Management Lifecycle Marketing Conversion Optimization

Platform Partnerships

Facebook

Dec 2009 - Jan 2013 (3 years 1 month)

Joined as one of the first 100 employees in Facebook EMEA and built partnerships with gaming developers and ecosystem vendors. Owned relationships and technical/market strategy across monetisation, measurement, audience, reporting and analytics—building C-level connections with top gaming startup leaders.

Platform Partnerships Developer Ecosystems Measurement & Analytics Audience & Reporting