Open to opportunities

Leonardo Abdalla

@leonardoabdalla

Message

Sales Operations professional specializing in HubSpot, AI automation, and revenue forecasting to scale conversion.

Brazil

Message

What I'm looking for

I’m looking to lead data-driven Revenue/Sales Ops that leverages HubSpot, automation (N8N/Zapier), and LLM-powered workflows to scale conversion—owning funnel design, playbooks, forecasting, and KPI dashboards that make decisions faster.

I’m a Sales Operations and Revenue Operations professional with 4+ years of experience structuring and optimizing commercial operations, with advanced CRM management in HubSpot. I translate data into actionable insights and scale commercial processes efficiently across the full cycle—from funnel design and playbooks to forecasting and decision-making.

I build process automation and AI-assisted sales systems, including an AI-powered conversation analysis bot that processes sales chat transcripts to extract conversion rates, loss reasons, and service quality scores. I also integrate HubSpot with LLMs via API and automate workflow creation and analysis to generate CRM insights directly within the platform.

On the operations side, I own revenue forecasting, pipeline analysis, lead segmentation, lead scoring, ICP definition, and KPI monitoring routines. I’m hands-on with dashboards and reporting (Excel/Google Sheets and Looker Studio) and focused on transforming teams into a predictable, scalable, data-driven operation that maximizes conversion and efficiency.

Experience

Work history, roles, and key accomplishments

Sales Operations & Commercial Supervisor

Minimal Club

Feb 2025 - Jun 2025 (4 months)

Owned CRM operations in HubSpot, including segmentation, workflow automation, and purchase behavior analysis to support commercial strategies. Built AI-powered conversation analysis and LLM integrations (Claude API) plus N8N automations, and delivered 2025 revenue of R$ 17.3M (25% of company revenue).

HubSpot CRM Operations Workflows Automation Lead Scoring Segmentation Dashboards Revenue Forecasting N8n AI Sales Automation Playbook Development Sales Methodologies

Inside Sales

Minimal Club

Sep 2024 - Feb 2025 (5 months)

Executed commercial strategies focused on conversion and CRM performance. Built and managed a recurring customer portfolio with high satisfaction and retention.

Customer Portfolio Management Retention

Closer & SDR / Pre-Sales Analyst

BG Web3

Sep 2022 - Jun 2024 (1 year 9 months)

Helped build the commercial area from company founding by creating the sales funnel, customer journey, and qualification processes. Implemented CRM and structured SDR/closer processes (qualification criteria, cadences, playbooks), and supported prospecting via social media campaigns.

Sales Funnels Customer Journey Lead Qualification CRM Management SDR Closer Processes Cadence Lead Prospecting

Closer

Botinha e Cabral International Law Firm

May 2021 - Sep 2022 (1 year 4 months)

Converted leads into legal services clients in Brazil and abroad, with an emphasis on international clients. Managed client relationships to increase LTV, upsell additional services, and strengthen recurring engagement.

Lead Conversion Client Relationship Management International Sales Upselling LTV