Lekha Choraria
@lekhachoraria
I grow enterprise accounts and retail businesses through P&L ownership, customer retention, and strategic sales.
IndiaWhat I'm looking for
I'm running P&L and retail operations for Bijay Store Saree Kendra, a ₹20Cr+ bridal and ethnic-wear business. I lead a 12–15 member sales team across merchandising, assortment planning, vendor negotiations, and seasonal collection strategy.
I grew off-season customer footfall by 45–50% through targeted outreach, annual sale campaigns, and social media activation. I also reactivated 30,000+ customers through CRM calling and WhatsApp campaigns, helping convert contacts into repeat visits and sales.
Previously at Airtel, I managed a ₹8–10 Cr annual-revenue enterprise portfolio and consistently delivered 120%+ of target. I closed strategic accounts including Mygate, Khatabook, Vedantu, Rapido, and Byju's through tailored CPaaS, ILL, and MPLS solutions.
I enjoy owning the full customer lifecycle—from acquisition and negotiation to retention, upsell, and escalation resolution—while building trusted relationships across business and operational stakeholders.
Experience
Work history, roles, and key accomplishments
General Manager & Director
Bijay Store Saree Kendra
Jan 2023 - Jan 2026 (3 years)
Ran P&L and retail operations for a bridal and ethnic-wear business with ₹20Cr+ turnover, leading a 12-15 member sales team. Grew off-season footfall by 45-50% and reactivated a 30,000+ customer database through CRM and WhatsApp campaigns.
Key Account Manager - Enterprise, Startup Vertical
Airtel
Jan 2020 - Jan 2022 (2 years)
Managed a ₹8-10 Cr annual-revenue portfolio, delivering 120%+ target achievement through hunting and farming. Closed strategic accounts including Mygate, Khatabook, Vedantu, Rapido and Byju's, selling CPaaS and enterprise network solutions.
Education
Degrees, certifications, and relevant coursework
Symbiosis International University
Master of Business Administration, Marketing and Sales
2018 - 2020
Grade: 8.03/10
Activities and societies: Student Council Member & Conferences/Events Committee Coordinator
Pursued an MBA in Marketing and Sales at SIBM Bengaluru, achieving a grade of 8.03/10.
Shri Shikshayatan College
Bachelor of Commerce, Commerce
2014 - 2017
Completed a Bachelor of Commerce degree from Shri Shikshayatan College, affiliated with Calcutta University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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