Open to opportunities

Deana Jardim

@deanajardim

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Award-winning global marketing and growth executive driving revenue, membership, and digital transformation.

United Kingdom

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What I'm looking for

I seek a senior leadership role driving revenue growth and digital transformation in a purpose-driven organization, with scope for global impact and cross-functional team leadership.

I am an award-winning marketing and growth executive with 20+ years' experience driving revenue, market expansion, and customer engagement across enterprise, partner, and consumer markets.

I have led large cross-functional teams and global programs across NAR, EMEA, UK, and APAC, delivering measurable outcomes such as 16% membership growth, 95% retention, and 13% YoY revenue increases.

My work spans digital transformation, CRM and eCommerce overhauls, AI-enabled marketing, ESG product launches, and development of integrated go-to-market strategies that generated significant new revenue and client retention.

I bring proven P&L ownership, stakeholder and board engagement experience, and a track record of scaling businesses from startups to Fortune 500s through data-driven marketing, demand generation, and strategic partnerships.

Experience

Work history, roles, and key accomplishments

EVP Marketing & Customer Experience

International Information System Security Certification Cons

Apr 2022 - Jan 2026 (3 years 9 months)

Led global marketing, business development, and customer experience across NAR, UK, EMEA, and APAC, delivering 16% membership growth, 95% retention, and 13% YoY revenue increase while directing a 106-person cross-functional team.

Growth Strategy CRM Digital Transformation Lifecycle Marketing Team Leadership Data & Analytics CX Ecommerce Go To Market

Global Marketing & Communications Director

ADEC Innovations

Feb 2021 - Jan 2022 (11 months)

Directed marketing for 17 brands, driving 80% revenue growth, 90% client retention, and a 300% increase in large global accounts through integrated brand, digital, and content strategies.

Brand Strategy Digital Marketing Content Strategy Marketing Automation Lead Generation Revenue Growth

Principal

ImageMill

Jan 2018 - Jan 2021 (3 years)

Provided strategic branding and go-to-market services, launching multi-market products including a COVID scanning app and supporting clients' market entry efforts that contributed to $4.6M in financing.

Brand Strategy Go To Market Product Launch Customer Journey Sales Enablement Stakeholder Management

Global Head of Marketing

Sanlam Private Wealth

Jan 2013 - Jun 2017 (4 years 5 months)

Directed global marketing strategy and digital transformation, launching client-facing digital investment platforms that drove 230% subscription growth and 50% higher conversion for next-gen clients.

Marketing Strategy Digital Transformation Product Launch Content Production Client Acquisition CX Analytics Stakeholder Engagement

Principal, Management Consulting

Accenture

Mar 2008 - Dec 2012 (4 years 9 months)

Established and led Accenture's Marketing Sciences practice in Africa, delivering $1M in practice revenue and generating client efficiencies and savings that contributed to larger client outcomes.

Marketing Sciences Data Driven Marketing Performance Improvement Practice Leadership Analytics

Group Operations Director

MullenLowe Group

Jul 2001 - Mar 2008 (6 years 8 months)

Oversaw group operations managing $500M in billings and a 270-person team, re-engineering processes to improve client profitability and achieving consistent YoY revenue growth and top creative rankings.

Operations Management P&L management Process Improvement Contract Negotiation Team Leadership