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@mariapardo
I am a senior marketing leader driving digital strategy and measurable revenue growth.
I am a Senior Marketing Professional focused on digital marketing and global expansion, with a track record delivering measurable ROI for clients including AWS, Oracle and Apple. My work has driven notable outcomes — from 28% revenue growth and 20% market share gains to building programs that generated a $200M pipeline and multi‑million pound converted pipelines.
I build and lead cross‑functional teams, implement data‑driven marketing and scale operations across EMEA and global markets. I specialise in demand generation, ABM, CRM and marketing automation, establishing SDR functions, migrating CRM platforms and optimising full‑funnel performance to improve lead quality, conversion and revenue.
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Work history, roles, and key accomplishments
Toastmasters West London Speakers
Jun 2023 - Present (2 years 5 months)
Elected club President after serving as VP of Public Relations and led strategic marketing initiatives that increased club attendance by 30% and tripled membership. Awarded Best PR Campaign of the Year (2024–2025) for outreach and digital presence.
Mudanzas Alameda
May 2023 - Present (2 years 6 months)
Provide strategic marketing direction for local, national and international logistics to drive brand awareness, customer acquisition and revenue growth. Led HubSpot CRM migration and implemented a data-driven pipeline to improve lead nurturing and conversion.
Magnit Global
Aug 2022 - Apr 2023 (8 months)
Established the inside sales strategy and set up the first EMEA SDR team, generating a £14m converted pipeline and improving lead quality and client retention. Partnered with the CRO to align sales and marketing strategies and optimise CAC.
TD Synnex
Feb 2020 - Jul 2022 (2 years 5 months)
Led EMEA multi-channel SaaS campaigns and developed AWS European marketing strategy, increasing online engagement by 15%. Built the Apple Distribution Partner Programme within the TD e-commerce platform, delivering a $200m pipeline to Apple in two years.
Quantum Marketing Group
May 2019 - Feb 2020 (9 months)
Led global demand generation programmes across EMEA, APAC and the USA, establishing operational infrastructure and driving pipeline growth. Implemented lead scoring and nurturing processes and supported execution of a $2m deal with Google.
MarketOne International
Nov 2006 - Apr 2019 (12 years 5 months)
Scoped and executed EMEA demand generation for Oracle, building a demand engine that delivered a $50M converted pipeline annually and strengthened SaaS brand positioning. Led campaign execution, lead management and pipeline acceleration programs across products and personas.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration & Management
Completed a Master of Business Administration (MBA) in Business Administration & Management at the University of Santiago de Compostela.
Bachelor of Business Science, Business Science (Financial sector)
Completed a Bachelor of Business Science specialising in the financial sector at the University of Santiago de Compostela.
Qualified Teacher Status (QTS), Education
Obtained Qualified Teacher Status (QTS) certificate from the University of Santiago de Compostela.
Professional Certificate, Digital Marketing
Completed HubSpot Academy certifications in AI for Marketers, Social Media, and SEO.
Professional Certificate, Marketing Automation & Event Management
Completed Oracle Eloqua and Certain Event Management (CVENT) certificates through Oracle University.
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