Open to opportunities

Maria Pardo

@mariapardo

Message

I am a senior marketing leader driving digital strategy and measurable revenue growth.

United Kingdom

Message

What I'm looking for

I seek a senior marketing role where I can lead data-driven growth, scale cross-functional teams, drive global expansion and deliver measurable revenue impact.

I am a Senior Marketing Professional focused on digital marketing and global expansion, with a track record delivering measurable ROI for clients including AWS, Oracle and Apple. My work has driven notable outcomes — from 28% revenue growth and 20% market share gains to building programs that generated a $200M pipeline and multi‑million pound converted pipelines.

I build and lead cross‑functional teams, implement data‑driven marketing and scale operations across EMEA and global markets. I specialise in demand generation, ABM, CRM and marketing automation, establishing SDR functions, migrating CRM platforms and optimising full‑funnel performance to improve lead quality, conversion and revenue.

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Experience

Work history, roles, and key accomplishments

Current

President

Current

Toastmasters West London Speakers

Jun 2023 - Present (2 years 5 months)

Elected club President after serving as VP of Public Relations and led strategic marketing initiatives that increased club attendance by 30% and tripled membership. Awarded Best PR Campaign of the Year (2024–2025) for outreach and digital presence.

Public Speaking PR Marketing Campaigns Event Promotion Stakeholder Engagement

Current

Independent Marketing Director

Current

Mudanzas Alameda

May 2023 - Present (2 years 6 months)

Provide strategic marketing direction for local, national and international logistics to drive brand awareness, customer acquisition and revenue growth. Led HubSpot CRM migration and implemented a data-driven pipeline to improve lead nurturing and conversion.

Marketing Strategy Digital Marketing SEO

EMEA Director of Business Development

Magnit Global

Aug 2022 - Apr 2023 (8 months)

Established the inside sales strategy and set up the first EMEA SDR team, generating a £14m converted pipeline and improving lead quality and client retention. Partnered with the CRO to align sales and marketing strategies and optimise CAC.

SDR Sales Development ABM Demand Generation

European Marketing Campaign Lead

TD Synnex

Feb 2020 - Jul 2022 (2 years 5 months)

Led EMEA multi-channel SaaS campaigns and developed AWS European marketing strategy, increasing online engagement by 15%. Built the Apple Distribution Partner Programme within the TD e-commerce platform, delivering a $200m pipeline to Apple in two years.

ABM SaaS Marketing Performance Marketing Analytics

Global Programme Director

Quantum Marketing Group

May 2019 - Feb 2020 (9 months)

Led global demand generation programmes across EMEA, APAC and the USA, establishing operational infrastructure and driving pipeline growth. Implemented lead scoring and nurturing processes and supported execution of a $2m deal with Google.

Demand Generation Campaign Management Global Marketing

EMEA Demand Generation Programme Manager

MarketOne International

Nov 2006 - Apr 2019 (12 years 5 months)

Scoped and executed EMEA demand generation for Oracle, building a demand engine that delivered a $50M converted pipeline annually and strengthened SaaS brand positioning. Led campaign execution, lead management and pipeline acceleration programs across products and personas.

Demand Generation ABM Lead Management