Leandro Sogabe

LS

Open to opportunities

Leandro Sogabe

@leandrosogabe

Digital strategy and growth leader blending data, creativity, and technology.

What I'm looking for

I’m looking to lead data-driven growth and digital product operations—turning KPIs into repeatable systems. I want to collaborate across teams, optimize funnel and CRM performance, and use BI and analytics to build sustainable, long-term value.

I’m a digital strategy leader and former digital agency founder with 20+ years helping businesses grow at the intersection of data, creativity, and technology. I’ve led initiatives that doubled digital revenue and supported global brands such as Disney, Ferrari, and DC.

I currently lead digital product and growth efforts, reporting directly to Latam (Mexico) division leadership. By implementing streamlined control workflows, rigorous KPI management, and pricing strategies, I achieved consecutive monthly revenue records and doubled digital business revenue within 2 years.

I’m driven by critical thinking and a focus on structuring data-driven operations—building sustainable ecosystems where performance, experience, and long-term vision move forward together. From advanced funnel optimization and CRM automation to BI dashboards and SQL/Python-based insights, I turn strategy into measurable, repeatable execution.

Experience

Work history, roles, and key accomplishments

SI

Co-Founder & Agency Lead

Smartmidia Planning And Image

Jan 2004 - Present (22 years 3 months)

Co-founded and managed a digital agency, building an entrepreneurial mindset that informed later data-led decision-making and growth strategy.

Agency Management Digital Strategy Client Services Marketing Planning Branding Project Management Business Development Strategic Leadership

FR

Freelance Web Developer

Freelance

Jan 1998 - Present (28 years 3 months)

Provided freelance web development and computer systems services, supporting clients with website and technology needs.

Web Development CSS PHP Programming SEO Troubleshooting Client Communication

Education

Degrees, certifications, and relevant coursework

FF

Fundação Getulio Vargas (FGV)

MBA - Business Management, Business Management

2014 - 2015

MBA in Business Management at Fundação Getulio Vargas (FGV) from 2014 to 2015; the program was interrupted.

UU

Universidade Paulista (UNIP)

Post Graduate - Communication and Media, Communication and Media

2008 - 2009

Postgraduate studies in Communication and Media at UNIP from 2008 to 2009, completed.

UU

Universidade de Mogi das Cruzes (UMC)

Bachelor - Advertising and Propaganda, Advertising and Propaganda

2002 - 2005

Bachelor’s degree in Advertising and Propaganda at UMC from 2002 to 2005, completed.

Tech stack

Software and tools used professionally

Google Tag Manager

Data Studio

Gmail

Google Analytics

React

JavaScript

Python

HTML5

Java

PHP

Trello

SQL

Google Ads

LinkedIn Ads

Instructor

Lovable

Meta Business Suite

MicroStrategy

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