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Rafael Lins

@rafaellins

Digital marketing & analytics consultant specialized in SEO, paid media and GA4. I turn data into scalable growth strategies.

Brazil

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What I'm looking for

Procuro cargos de consultoria ou liderança em marketing digital focados em performance, analytics, automação e projetos de impacto, com oportunidades de crescimento e colaboração multidisciplinar.

Digital marketing and analytics consultant with a multidisciplinary background spanning SEO, paid media, web analytics, and web development. I work at the intersection of marketing, data, and technology, helping companies build scalable and measurable digital growth strategies.

Over the years, I have led projects for media companies, NGOs, education initiatives, and commercial businesses, managing everything from SEO strategy and technical audits to Google Ads, Meta Ads, and Google Ad Grants accounts. My work is strongly data-driven, using GA4, Google Tag Manager, Looker Studio, and other analytics tools to guide decisions and optimize performance.

I also have hands-on experience with website and system development, collaborating on WordPress and modern web stacks, implementing tracking plans, conversion measurement, and performance improvements that directly impact ROI. I am comfortable discussing both high-level strategy with stakeholders and deep technical details with developers.

I value clear documentation, structured processes, and asynchronous communication, which fits well with remote and international teams. I am used to working with distributed clients, defining roadmaps, and delivering with accountability.

My main interests revolve around digital strategy, analytics, automation, and the evolving role of AI in marketing and search. I continuously test new tools and methodologies to keep projects competitive in a fast-changing landscape.

Experience

Work history, roles, and key accomplishments

Current

Sócio Proprietário

Current

AdRockers Digital Marketing

Jan 2010 - Present (16 years 1 month)

Founder and lead of a digital marketing agency delivering performance-driven campaigns, web analytics, ads and automation for national and international clients; managed projects for publishers and education clients, improving campaign measurement and ROI.

Google Ads Google Analytics SEO Técnico Web Analytics Marketing De Performance

Consultor Digital

Nossa Causa

Jan 2018 - Dec 2019 (1 year 11 months)

Consulted for third-sector organizations on media and business intelligence, designing media processes and fundraising campaigns to improve acquisition and donor engagement.

Google Ads Google Analytics Facebook Ads Mídia Programática BIツール Terceiro Setor

Proprietário

Carbon Fuzz Mobile Delivery

Jan 2012 - Dec 2019 (7 years 11 months)

Founded and ran a mobile-focused agency developing mobile apps and integrated mobile media campaigns, delivering mobile strategies and ad campaigns for regional publishers and telecom clients.

Mobile Marketing iOS Android Estratégia Mobile Campanhas Integradas

Consultor Digital

DMS Box

Jan 2016 - Dec 2018 (2 years 11 months)

Led digital projects and helped structure the agency for digital delivery, managing integrated online campaigns and performance strategies for automotive and retail clients.

Google Ads Google Analytics Digital Strategy Campanhas Integradas Performance Marketing

Gerente de Mídia Online

J. Walter Thompson

Jan 2008 - Dec 2010 (2 years 11 months)

Managed online media campaigns and developed a digital channel focused on brand performance, delivering integrated strategies across Brazil and Latin America for major clients.

Performance Marketing Revenue Growth

Coordenador de Mídia Online

Mídia Digital Informática S.A.

Mar 2005 - Nov 2007 (2 years 8 months)

Coordinated online media and mobile marketing projects (SMS, SEM/SEO), built performance metrics and reporting for major clients including a multi-year assignment supporting HSBC Brazil.

SEM SEO Mobile Marketing SMS Web Analytics Reporting Arquitetura De Informação

Sócio Diretor

Eonsgames Entertainment

Jan 2002 - Dec 2006 (4 years 11 months)

Co-founded and served as technical lead on mobile games and embedded applications for CDMA handsets and PocketPC, designing C++ BREW architectures and managing configuration and QA processes.

C++BREW PocketPC Engenharia De Configuração R&D

Sócio Diretor

Malisoft Consultoria e Informática

Jan 2001 - Dec 2005 (4 years 11 months)

Technical manager overseeing web systems development, business development and international client prospecting; led web and network administration projects and R&D initiatives.

HTML PHP Java