Open to opportunities

Karen Santi

@karensanti

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Digital marketing specialist driving performance-driven campaigns for major brands.

Brazil

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise, collaborate with innovative teams, and drive impactful marketing strategies that align with business objectives.

I am a digital marketing specialist and strategist with extensive experience in performance-driven campaigns, having collaborated with major brands like Grupo Boticário in Brazil and various U.S.-based marketing agencies. My expertise lies in planning and executing full-funnel media strategies, optimizing campaigns based on data insights, and developing clear KPI and investment reports that support informed decision-making.

Throughout my career, I have achieved significant results, including a 30% increase in conversion rates for META campaigns in less than 45 days. I excel in managing teams and working directly with clients to align their business goals with effective marketing strategies. My proficiency in platforms such as Google Ads, Meta Ads, and TikTok Ads, along with tools like GA4 and SQL, enables me to deliver high-impact campaigns that drive client success.

Experience

Work history, roles, and key accomplishments

Digital Marketing Strategist

Awestruck - Digital Marketing Agency

Dec 2023 - May 2024 (5 months)

Managed Meta Ads and Google Ads for hospitality and e-commerce clients, focusing on performance and strategic alignment. Led the introduction of Google Hotel Ads, developed real-time dashboards for performance monitoring, and oversaw technical implementation of tracking infrastructure.

Google Ads Meta Ads Data Analysis Performance Monitoring Google Tag Manager Client Communication Strategic Planning Dashboard Development

Digital Marketing Strategist

Stryde - Digital Marketing Agency

Sep 2023 - Jan 2024 (4 months)

Analyzed performance across digital marketing channels, developed strategies to optimize performance, and created detailed reports to track campaign effectiveness. Collaborated with internal teams and provided consulting services to clients.

Google Ads Klaviyo SEO Data Analysis Reporting Strategic Consulting Performance Optimization Client Communication

Digital Marketing Specialist

Grupo Boticário

Dec 2021 - Jun 2023 (1 year 6 months)

Acted as a liaison between departments, created media plans to increase brand visibility, and developed KPI tracking reports. Made strategic decisions based on data to maximize campaign effectiveness.

Google Ads KPI Tracking Media Planning Data Analysis Brand Strategy

Performance Marketing Manager

Kipiai Performance Marketing

Feb 2019 - Dec 2021 (2 years 10 months)

Established direct communication with clients, created media plans, and produced comprehensive reports. Led a team in executing media plans and made data-driven decisions to identify trends and opportunities.

Client Communication Media Planning Data Analysis Team Leadership Reporting Performance Optimization Strategic Planning

Financial Planning Consultant

Solaris Equipamentos e Serviços (Now MILLS)

Oct 2018 - Feb 2019 (4 months)

Involved in the Solaris-Mills merger Due Diligence, compiling information documents and presenting results to shareholders. Conducted comparative studies of financial statements and tax planning.

Due Diligence Financial Analysis Reporting Tax Planning Comparative Studies Project Coordination

Market and Financial Project Analyst

CMA - Consultoria, Métodos, Assessoria e Mercantil

Feb 2012 - Jul 2018 (6 years 5 months)

Managed inquiries, provided accurate responses, and conducted economic feasibility studies. Coordinated projects and organized meetings with internal departments.

Market Analysis Financial Reporting Project Coordination Stakeholder Engagement Data Analysis