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Eduarda Ayres

@eduardaayres

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Digital Marketing Analyst | E-commerce Strategist | Data Management & Analytics | Marketing Strategy

Brazil

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What I'm looking for

Looking for a challenging role that leverages my expertise in digital marketing and strategy to drive business growth and continuous improvement.

Digital Marketing Analyst with over 4 years of experience driving brand success through innovative marketing strategies. With a Master’s degree in Digital Marketing Strategies & Tools from Universitat Autónoma de Barcelona and a Bachelor’s degree in Advertising and Marketing, I am passionate about building engaging communities around compelling content and actionable insights.

I believe that effective marketing is a mix of creativity, data, and strategy, where every element plays a crucial role in achieving business objectives. I excel in creating and executing data-driven marketing strategies, and leveraging insights to optimize performance across digital platforms.

Fluent in Portuguese, English, and Spanish, I thrive in fast-paced, international environments and am eager to contribute to the growth of brands through innovative strategies.

Experience

Work history, roles, and key accomplishments

Marketing & Content Specialist

Vime Digital

Aug 2023 - Mar 2024 (7 months)

As a Marketing & Content Specialist at Vime Digital, I developed LinkedIn campaign strategies, established audience personas, and managed a content calendar. My focus on data-driven approaches improved engagement rates and positioned the agency as an industry leader.

Content Strategy Campaign Management Performance Analysis SEO Digital Data Driven Marketing Engagement

Digital Marketing Project Manager

Código Plus

Feb 2022 - Jul 2023 (1 year 5 months)

In my role as Digital Marketing Project Manager at Código Plus, I executed digital marketing strategies across social media platforms, managed paid media campaigns, and analyzed KPIs to enhance performance and ROI. I collaborated with clients to tailor marketing approaches to their needs.

Digital Marketing Strategy Social Media Management Paid Media Marketing Performance Metrics Collaboration Email Marketing Content Creation Data Analysis

Social Media Marketing

Saffari

Mar 2021 - Jul 2022 (1 year 4 months)

At Saffari, I managed social media content for various businesses, executed paid campaigns, and led UI testing for website updates. My analysis of performance metrics helped refine content strategies and improve engagement rates.

Social Media Strategy Content Strategy UI Testing Performance Analysis Reporting