Open to opportunities

Rubens Kim

@rkim

Message

Seasoned marketing professional with a track record of driving user and revenue growth.

Brazil

Message

What I'm looking for

Looking for a challenging role that leverages my digital marketing expertise to drive growth and revenue for a forward-thinking organization.

I am an accomplished marketing leader with over 15 years of experience, specializing in driving brand awareness, engagement, and revenue growth, particularly in the US and LATAM region. My expertise spans B2C2B marketing, integrated marketing communications, and digital media strategy. I have a proven track record of building teams, managing agencies, and collaborating with cross-functional stakeholders in international environments.

Experience

Work history, roles, and key accomplishments

Current

Digital Performance Director

Current

Parrot Analytics

Feb 2022 - Present (3 years 5 months)

Integrated marketing leader: boosted organic reach/engagement 2x (social, SEO, PR), significantly growing LATAM brand visibility. Drove global lead generation (3x qualified leads, 4x CTR). Secured LATAM media via partnerships/PR. Managed full event/webinar lifecycle.

Lead Generation Email Marketing HubSpot Webinars Social Media Strategy Performance Optimization Web Analytics

Current

Mentor

Current

ACE Startups

Jan 2018 - Present (7 years 6 months)

I provide support and guidance to entrepreneurs and help startups identify growth opportunities, develop and implement digital marketing strategies.

entrepreneurship Growth Digital Marketing Strategy Web Analytics

Digital Marketing Manager

MD Health

Jan 2020 - Mar 2021 (1 year 2 months)

Boosted qualified traffic 35% (12 months) via SEM/social media. Enhanced marketing efficiency: CAC down 30%, landing page conversions up 60% (12 months). Provided data-driven insights/web analytics for sales, project management, and product development. Led data privacy policy creation/implementation. Developed digital event platform (webinars/virtual booth), improving UX and client analytics.

Team Management KPI’S Web Analytics Digital Marketing Email Marketing Strategy

Senior Digital Marketing Consultant

WSI – We Simplify the Internet

Feb 2008 - May 2016 (8 years 3 months)

Implemented digital marketing strategies for B2B, retail, education, and healthcare clients.
Oversaw web development, user acquisition, online sales, CRO, and content marketing, boosting engagement and reach.
Executed SEM/SEO, ASO, paid social campaigns for traffic, leads and app installs.
Managed inbound marketing campaigns using Hubspot. Managed online reputation. Led remote teams globally.

Team Management Web Development User Acquisition Content Marketing Inbound Marketing Strategic Partnerships Reputation Management Email Marketing Web Analytics

Digital Marketing Consultant

Freelance

Sep 2016 - Nov 2020 (4 years 2 months)

I managed lead generation, sales growth, customer retention and engagement projects. I collaborated with clients’ marketing teams and help them develop and execute multi-channel marketing strategy. Marketing campaign audit and optimization. Online customer journey analysis.

Lead Generation Sales Growth Customer Retention Multi channel Marketing Campaign Analysis Customer Journey

Marketing Lead / Co-Founder

Tinta Edições de Arte

Jan 2012 - Dec 2014 (2 years 11 months)

Led digital marketing for online art gallery, boosting brand growth and engagement. Developed online strategy, partnered with local galleries. Drove website traffic via SEO, SEM, social media. Researched market, analyzed customer behavior. Optimized UX/conversion with heatmaps, analytics, A/B tests. Planned/promoted events with galleries/artists to build awareness and sales.