Glaucia OrlandinGO
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Glaucia Orlandin

@glauciaorlandin

Experienced Marketing Pro & Tech Enthusiast, working with digital and product management.

Brazil
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Welcome to my profile, where you'll find a professional deeply passionate about Marketing, Design, Data Analysis and Technology. With a robust skill set encompassing advanced Adobe proficiency, UX/UI expertise, and data analysis, along with a successful international career, I've spearheaded strategic projects for renowned global brands, strengthening identities, optimizing conversions, and boosting audience engagement. My solid educational background, coupled with an MBA in Artificial Intelligence, underscores my commitment to staying current and delivering innovative solutions. Explore my profile to discover how I can elevate your marketing strategy to new heights, leveraging my coding and development skills for technological excellence.

Experience

The Kia Oval logoTO

Marketing Executive & Customer Experience

The Kia Oval

Dec 2016 - Aug 2022 (5 years 8 months)

- With strong analytical skills, I developed a series of digital branding strategies, generating brand strengthening and directly impacting the target audience, generating a 150% increasing in social media traffic.
- Actively participated in agile methodologies to ensure rapid and iterative deliveries. In these processes, Initiative to redesigned digital interfaces to boost user iteratively and op

TC
Current

Digital Marketing Specialist

Tugarê Health Care Communication

Jun 2023 - Present (1 year)

- Responsible for planning and executing marketing strategies across multiple channels, including social media platforms, Meta, LinkedIn, Google Ads, and CRM campaigns.
- Developing and implementing digital marketing projects, encompassing web analytics, SQL data analysis, market research focused on metrics, and KPI
- Utilising media analysis tools to monitor campaign performance and make adjustm

Juçai Orgânico logoJO

Marketing Coordinator & Business Intelligence

Juçai Orgânico

Jan 2016 - Jul 2016 (6 months)

- Implemented tactical actions that achieved 28% of Conversion Rate, by enhancing multi-channel campaigns and tactical actions at various sales funnel stages.
- Identified regional trends and successfully negotiated partnerships with supermarkets, expanding distribution by 35%.
- Anticipating market trends and changes, I developed a metrics analysis plan that catered to the real needs and consumpt

RN

Marketing Executive & Designer

Record TV Network

Nov 2012 - Oct 2015 (2 years 11 months)

- Executed integrated digital marketing campaigns, facilitating a 20% increase in lead generation for sponsorship opportunities.
- Collaborated with the TV business team to generate sales support packages and proposals.
- Conducted detailed market studies, providing new insights and identifying growth opportunities.
- Identified new growth opportunities through in-depth market research and competi

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