Lauren Riter
@laurenriter
Experienced eCommerce professional with a passion for sales growth.
What I'm looking for
I am an experienced eCommerce professional specializing in category transformation and sales performance analysis. With a proven track record of building strong vendor partnerships, I have successfully achieved substantial sales growth, contributing to my team's overall success. My ability to foster relationships and develop team members has led to promotions within my team, showcasing my commitment to collaboration and growth.
Throughout my career at JOANN Stores, I have held various roles that have honed my skills in digital marketing, data analysis, and vendor negotiation. I have established partnerships with over 20 DTC vendors, generating $11M in sales over five years. My strategic approach to enhancing digital marketing initiatives has allowed me to identify market trends and implement effective tactics to drive growth.
As a leader, I prioritize collaboration across departments to ensure streamlined messaging and effective project management. My experience in coaching and developing my team has been instrumental in achieving revenue goals and fostering a positive work environment. I am passionate about leveraging my skills to contribute to a dynamic organization that values innovation and teamwork.
Experience
Work history, roles, and key accomplishments
ECommerce Category Merchant
JOANN Stores
May 2023 - Mar 2025 (1 year 10 months)
Enabled the promotion of a direct report by fostering their problem-solving and project management abilities. Established partnerships with 20+ DTC vendors, achieving $11M in sales over a 5-year period. Coordinated with content and email divisions for streamlined messaging using data analysis.
Site Merchandiser
JOANN Stores
Apr 2022 - May 2023 (1 year 1 month)
Unified efforts of various departments to improve site structure and SEO strategy alignment. Led a team to improve attribution on the site and build relationships with merchants and e-commerce partners.
ECommerce Category Merchant - Home/Seasonal
JOANN Stores
Oct 2019 - Apr 2022 (2 years 6 months)
Negotiated terms of sale and pricing with vendors. Analyzed sales data to identify consumer behavior trends and monitored competitor activities to stay ahead of market trends.
ECommerce Merchandising Assistant
JOANN Stores
Feb 2017 - Oct 2019 (2 years 8 months)
Executed promotions within Salesforce while overseeing digital pricing accuracy. Enhanced digital presence through image and product uploads and facilitated onboarding of new vendors.
Buyer Coordinator
JOANN Stores
Aug 2015 - Feb 2017 (1 year 6 months)
Generated detailed reports on product performance to inform future purchases. Collaborated across departments to maintain website accuracy and reviewed product packaging for accuracy.
Education
Degrees, certifications, and relevant coursework
University of Akron
Bachelor's Degree, Fashion Merchandising
2009 - 2013
Completed a Bachelor's Degree in Fashion Merchandising with relevant coursework in Fashion Merchandising and Marketing. Participated in retail management simulations to gain practical experience in the field.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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