Open to opportunities

Lauren Riter

@laurenriter

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Experienced eCommerce professional with a passion for sales growth.

United States

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth opportunities.

I am an experienced eCommerce professional specializing in category transformation and sales performance analysis. With a proven track record of building strong vendor partnerships, I have successfully achieved substantial sales growth, contributing to my team's overall success. My ability to foster relationships and develop team members has led to promotions within my team, showcasing my commitment to collaboration and growth.

Throughout my career at JOANN Stores, I have held various roles that have honed my skills in digital marketing, data analysis, and vendor negotiation. I have established partnerships with over 20 DTC vendors, generating $11M in sales over five years. My strategic approach to enhancing digital marketing initiatives has allowed me to identify market trends and implement effective tactics to drive growth.

As a leader, I prioritize collaboration across departments to ensure streamlined messaging and effective project management. My experience in coaching and developing my team has been instrumental in achieving revenue goals and fostering a positive work environment. I am passionate about leveraging my skills to contribute to a dynamic organization that values innovation and teamwork.

Experience

Work history, roles, and key accomplishments

ECommerce Category Merchant

JOANN Stores

May 2023 - Mar 2025 (1 year 10 months)

Enabled the promotion of a direct report by fostering their problem-solving and project management abilities. Established partnerships with 20+ DTC vendors, achieving $11M in sales over a 5-year period. Coordinated with content and email divisions for streamlined messaging using data analysis.

Sales Analysis Digital Marketing Team Leadership Data Analysis Category Management Collaboration Microsoft Office Suite Salesforce

Site Merchandiser

JOANN Stores

Apr 2022 - May 2023 (1 year 1 month)

Unified efforts of various departments to improve site structure and SEO strategy alignment. Led a team to improve attribution on the site and build relationships with merchants and e-commerce partners.

SEO Strategy Team Leadership Digital Marketing Collaboration Data Analysis Project Management Microsoft Office Suite

ECommerce Category Merchant - Home/Seasonal

JOANN Stores

Oct 2019 - Apr 2022 (2 years 6 months)

Negotiated terms of sale and pricing with vendors. Analyzed sales data to identify consumer behavior trends and monitored competitor activities to stay ahead of market trends.

Sales Analysis Inventory Management Digital Marketing Data Analysis Collaboration Microsoft Office Suite

ECommerce Merchandising Assistant

JOANN Stores

Feb 2017 - Oct 2019 (2 years 8 months)

Executed promotions within Salesforce while overseeing digital pricing accuracy. Enhanced digital presence through image and product uploads and facilitated onboarding of new vendors.

Salesforce Digital Marketing Data Analysis Vendor Management Collaboration Microsoft Office Suite Pricing Strategy

Buyer Coordinator

JOANN Stores

Aug 2015 - Feb 2017 (1 year 6 months)

Generated detailed reports on product performance to inform future purchases. Collaborated across departments to maintain website accuracy and reviewed product packaging for accuracy.

Data Analysis Product Management Collaboration Reporting Vendor Management Digital Marketing Microsoft Office Suite

Education

Degrees, certifications, and relevant coursework

University of Akron

Bachelor's Degree, Fashion Merchandising

2009 - 2013

Completed a Bachelor's Degree in Fashion Merchandising with relevant coursework in Fashion Merchandising and Marketing. Participated in retail management simulations to gain practical experience in the field.