Ashley Pate
@ashleypate
E‑commerce and digital marketing specialist driving product visibility and growth.
United StatesWhat I'm looking for
I am a versatile e‑commerce and digital marketing professional with hands‑on experience in online merchandising, content optimization, and customer lifecycle marketing. I excel at mastering tools and workflows quickly to improve product visibility and streamline digital operations.
In my roles I have built and maintained product catalogs for Shopify storefronts, managed thousands of SKUs across retail and wholesale channels, and executed email and ad campaigns that improved engagement and reduced costs. I have a track record of creating internal processes that cut vendor reliance and operational expenses.
I bring cross‑team collaboration, data‑informed decision making, and strong project management to deliver measurable business impact for retail and trade brands seeking improved digital performance.
Experience
Work history, roles, and key accomplishments
Digital Merchandiser I
Design Public Group
Mar 2023 - Present (2 years 9 months)
Executed full merchandising strategy for retail and trade storefronts, improving on-site search and building product catalogs for 10+ premium brands across Shopify to increase product visibility and reduce vendor costs.
TCCoordinated merchandising workflows for 15 product categories and managed entry of 2,000+ SKUs across parks, stores, web, and wholesale partners to ensure accurate product deployment and data consistency.
Customer Experience & Email Marketer
Jake the Stock Guy
Aug 2021 - Apr 2022 (8 months)
Managed 8,000+ customer inquiries via Help Scout and created weekly Klaviyo campaigns that achieved ~33% open rates for stock alert emails, improving customer engagement and retention.
Marketing Coordinator
Bioness, Inc.
Apr 2018 - May 2020 (2 years 1 month)
Managed and optimized $15K–$50K ad budgets across Facebook and Google Ads, reducing CPL by 40% and increasing social engagement by 20%; coordinated 60+ national trade shows and events.
Sales & Marketing Specialist
Morris National
Aug 2017 - May 2018 (9 months)
Supported national retail account strategies for Walmart and Sam’s Club, managed product listings via vendor portals (Retail Link, 1WorldSync) and contributed to product placement and daily sales targets.
Education
Degrees, certifications, and relevant coursework
SUSouthern New Hampshire University
Master of Science, Marketing
Completed a Master of Science in Marketing with coursework in digital marketing, analytics, and strategy.
CNCalifornia State University, Northridge
Bachelor of Arts, Communication Studies
Earned a Bachelor of Arts in Communication Studies focusing on media, communication theory, and professional communication skills.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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