Ashley Pate

Executed full merchandising strategy for retail and trade storefronts, improving on-site search and building product catalogs for 10+ premium brands across Shopify to increase product visibility and reduce vendor costs.

Coordinated merchandising workflows for 15 product categories and managed entry of 2,000+ SKUs across parks, stores, web, and wholesale partners to ensure accurate product deployment and data consistency.

Managed 8,000+ customer inquiries via Help Scout and created weekly Klaviyo campaigns that achieved ~33% open rates for stock alert emails, improving customer engagement and retention.

Managed and optimized $15K–$50K ad budgets across Facebook and Google Ads, reducing CPL by 40% and increasing social engagement by 20%; coordinated 60+ national trade shows and events.

Supported national retail account strategies for Walmart and Sam’s Club, managed product listings via vendor portals (Retail Link, 1WorldSync) and contributed to product placement and daily sales targets.

Completed a Master of Science in Marketing with coursework in digital marketing, analytics, and strategy.

Earned a Bachelor of Arts in Communication Studies focusing on media, communication theory, and professional communication skills.