At HSN (QVC Group), I own eCommerce business strategy and commercial performance for the Beauty category. I analyze category performance and turn customer insights into onsite strategies.
I partner with Merchandising, Marketing, Inventory Planning, Operations, Finance, and Technology to align priorities and drive category performance. I also present business performance and recommendations to senior leadership.
At DSW, I owned promotional campaign execution across homepage and landing pages, and planned and QA’d content across desktop, mobile, and app. I also managed A/B testing and personalization strategies to improve onsite experiences.
At Snipes USA, I helped launch a new mobile app experience and managed promotional calendars across dotcom and in-app. Earlier, at Burlington, I created shoppable digital experiences and lookbooks for seasonal and licensed categories.
