At GNC, I tracked subscription opt-in, average order value, save rates, and churn to identify opportunities to grow recurring revenue. I partnered with eCommerce, Marketing, Finance, and Engineering to test offers, coordinate releases, and validate site updates.
At QVC, Inc., I managed product setup, catalog updates, and merchandising in Adobe Commerce across home, kitchen, and electronics. I also managed assortment decisions, forecasts, inventory, and markdown plans, and launched promotions that increased category conversion by 17% and reduced cart abandonment by 6%. At Google Shopping, I improved product search accuracy and visibility by 16% through taxonomy and categorization updates.
