At BetMGM Brazil, I develop customer retention and engagement strategies focused on lifecycle, segmentation, and loyalty. I analyze churn, revenue, ROI, and promotional costs to identify opportunities and support data-informed decisions.
I work with Product, Technology, and Data teams to define business requirements, test features, and improve retention platforms. I also support loyalty program evolution and scalable initiatives that connect product capabilities with customer engagement needs.
At LeoVegas Group, I moved from coordinating retention projects to managing cross-functional delivery, process optimization, and automation initiatives. Earlier, I worked in customer experience and community success, and developed social media content strategies for small businesses and personal brands.

