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Laura TelesLT
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Laura Teles

@laurateles

Retention Analyst at BetMGM Brazil, developing customer lifecycle strategies and improving loyalty programs through data-informed decisions.

Brazil
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At BetMGM Brazil, I develop customer retention and engagement strategies focused on lifecycle, segmentation, and loyalty. I analyze churn, revenue, ROI, and promotional costs to identify opportunities and support data-informed decisions.

I work with Product, Technology, and Data teams to define business requirements, test features, and improve retention platforms. I also support loyalty program evolution and scalable initiatives that connect product capabilities with customer engagement needs.

At LeoVegas Group, I moved from coordinating retention projects to managing cross-functional delivery, process optimization, and automation initiatives. Earlier, I worked in customer experience and community success, and developed social media content strategies for small businesses and personal brands.

Experience

Work history, roles, and key accomplishments

BetMGM Brazil logoBB
Current

Retention Analyst

Mar 2026 - Present (7 months)

- Develop and execute customer retention and engagement strategies, focusing on customer lifecycle, segmentation, loyalty, and performance optimization.
- Collaborate with Product, Technology, and Data teams to enhance retention platforms, define business requirements, test new features, and support product improvements.
- Contribute to the development and optimization of retention tools, aligning

LeoVegas Group logoLG

Retention Project Manager

Apr 2025 - Mar 2026 (11 months)

- Lead cross-functional projects from planning to delivery
- Support agile delivery using Jira and Confluence for planning, tracking, and documentation
- Drive process optimization, automation initiatives, and scalable solutions
- Use delivery metrics to support continuous improvement and change adoption

LeoVegas Group logoLG

Retention Project Coordinator

Aug 2024 - Apr 2025 (8 months)

- Coordinated internal CRM projects, onboarding programs, and training across global hubs.
- Maintained documentation, tracked progress, and supported CRM system improvements.
- Streamlined reward-building processes and QA procedures across markets.
- Worked closely with team leads to align initiatives with strategic goals.

LeoVegas Group logoLG

Retention Coordinator - REG Markets

Jan 2024 - Aug 2024 (7 months)

- Executed CRM tasks with a focus on precision, QA, and regulatory compliance.
- Managed the setup and delivery of bonuses and rewards across multiple markets.
- Shared best practices, supported team operations, and implemented process improvements.
- Contributed to CRM automation adoption and tool efficiency.

LeoVegas Group logoLG

Customer Experience Advisor - Canada

Nov 2022 - Jan 2024 (1 year 2 months)

- Resolved customer complaints and technical issues while ensuring a positive experience.
- Worked cross-functionally to escalate and address recurring service issues.
- Identified areas for improvement and contributed to customer service enhancements.

Worldpackers logoWO

Community Success Manager - USA & Canada

Jan 2022 - Aug 2022 (7 months)

- Managed customer relationships and led initiatives to improve engagement and retention.
- Supported operational projects to enhance support workflows and service delivery.
- Analyzed community feedback and collaborated with teams to address key issues.

Freelance logoFR

Social Media Specialist

Aug 2015 - May 2022 (6 years 9 months)

- Developed and executed content strategies for small businesses and personal brands across platforms like Instagram and Facebook.
- Created visual assets, managed posting schedules, and monitored engagement analytics to optimize reach and performance.
- Collaborated with clients to align brand voice and campaign objectives.

Stafford House International logoSI

Housing Coordinator

Jul 2019 - Jun 2020 (11 months)

- Coordinated student housing logistics and managed homestay/residence operations.
- Built and maintained strong relationships with students, host families, and external agents.
- Collaborated with internal departments to improve service delivery and student satisfaction.

UI

Front Desk Receptionist

Usa Hostels Inc

Dec 2017 - Jul 2018 (7 months)

- Handled guest check-ins and check-outs while delivering friendly, efficient service.
- Provided local recommendations, resolved issues, and supported daily hostel operations.
- Maintained booking systems and ensured smooth communication between departments.

ITH Hostels logoIH

Manager

Dec 2016 - Jul 2017 (7 months)

- Oversaw daily hostel operations including staff scheduling, maintenance, and guest experience.
- Managed reservations, budgets, and supplier relationships to ensure smooth running and profitability.
- Trained and supervised staff, implemented feedback systems, and enhanced operational efficiency.

LH

Manager

Lucky D's Hostel

Sep 2014 - Mar 2016 (1 year 6 months)

- Oversaw daily hostel operations including staff scheduling, maintenance, and guest experience.
- Managed reservations, budgets, and supplier relationships to ensure smooth running and profitability.
- Trained and supervised staff, implemented feedback systems, and enhanced operational efficiency.

Education

Degrees, certifications, and relevant coursework

ES

Estácio

Marketing

IA

iGaming Academy

Customer Relationship Management

Jun 2024

GO

Google

Ask Questions to Make Data-Driven Decisions

Apr 2023

GO

Google

Foundations: Data, Data, Everywhere

Mar 2023

CO

Coursera

Marketing Digital

May 2020

Tech stack

Software and tools used professionally

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