Open to opportunities

Dan Arrage

@danarrage

Message

Senior CX and Product Manager driving data-led improvements and customer experience excellence.

Brazil

Message

What I'm looking for

I seek roles where I can lead CX and product initiatives, use data to drive decisions, optimize processes, and develop teams in a collaborative, results-driven environment.

I am a senior CX and product management professional with extensive experience driving operational efficiency, KPI management, and cross-functional initiatives to improve customer experience and monetization. I lead teams, manage BPO relationships, design dashboards and reports (SQL, BigQuery, Databricks, Looker Studio), and run projects that reduce risk and improve product quality.

I have a track record across fintech, gaming, and digital marketing—spearheading product launches, coordinating testing and localization, and delivering measurable improvements through data analysis and process optimization. I am passionate about building high-performing teams and creating innovative, data-driven solutions that boost retention and customer satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Senior CX Analyst

Current

Nubank

Nov 2017 - Present (7 years 10 months)

Managed CX operations and governance with BPOs, built dashboards and OKR-driven processes that improved visibility into pain points and supported risk remediation and team development.

Customer Experience OKRs Data Analysis Dashboards Stakeholder Management BPO Process Improvement Team Leadership

Digital Marketing Analyst

Rocketz Digital

Jun 2017 - Sep 2017 (3 months)

Managed paid social and search campaigns for PC and mobile games, executed conversion-focused strategies and reporting to improve sales and retention through Ads and email marketing.

Facebook Ads Google Ads Campaign Management Email Marketing Sales Forecasting Analytics Content Management

Operations Manager

Rock & Ribs Franchising

Sep 2015 - Apr 2017 (1 year 7 months)

Oversaw daily food-truck operations, managed customer service and staff administration, and led social media campaigns to drive engagement and ensure regulatory compliance.

Operations Management Customer Service Payroll Administration Compliance Social Media Team Supervision Event Coordination Reporting

Product Manager

Level Up! Brasil

Jan 2012 - May 2015 (3 years 4 months)

Led product planning and KPI tracking for multiple games, created dashboards and reports to drive retention and revenue, and coordinated releases and partner relationships across markets.

Product Management KPI Tracking Dashboards Retention Strategy Monetization Partner Management Reporting

Product Analyst

Level Up! Brasil

Feb 2009 - Dec 2011 (2 years 10 months)

Acted as PoC between internal teams and developers for localization, QA and updates; created content and action plans to improve retention and monetization based on community feedback.

Localization Content Creation Retention Monetization Bug Reporting Cross Functional Communication

Game Master / Product Assistant

Level Up! Brasil

Nov 2007 - Jan 2009 (1 year 2 months)

Provided real-time player support, localized patches and events, led community and e-sports events, and assisted product team with testing and content launches.